Week 2 - Offer Creation

This episode explores the strategies top marketers use to craft irresistible offers that attract ideal clients. Learn actionable steps to define your target audience, identify their pain points, and create a product or service that provides exceptional value. The episode uses a proven framework to increase the perceived value of an offer, including increasing the perceived likelihood of success and positioning an offer as the only or the best solution. The discussion also covers pricing strategies and how to avoid pricing your offers too low.