Estate of Mind — The Art of Selling Luxury Real Estate

Institute for Luxury Home Marketing
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Estate of Mind — The Art of Selling Luxury Real Estate

Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.

  1. 6 NOV.

    Luxury Real Estate: Finding Your Niche and Thriving

    In this episode of "Estate of Mind," Tami Simms and co-host Jack Miller discuss effective strategies for targeting niche markets in real estate. We discuss the path of transitioning from being a generalist to a specialist, highlighting the need for strong branding and market knowledge. Join us as we cover various techniques, including direct mail marketing and geographic farming, as well as identifying specific niches within the luxury market, such as historic properties and new construction.

    40 min

  2. 9 OCT.

    Demonstrating Value vs. Expressing Value

    In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Mike Everett from the Real Estate Negotiation Institute as we delve into the essential strategies for effectively demonstrating value to luxury real estate clients amidst industry changes. We explore the importance of understanding client needs and preferences, translating perceived value into actionable strategies, and tailoring presentations to resonate with individual clients. This includes the use of visual tools, such as high-quality media and virtual tours, to enhance property showcases and provide tangible examples of success through past client experiences. Learn how to build trust through transparency and personal branding, while highlighting the role of testimonials and case studies in illustrating the value offered. Gain insights and practical tips for positioning themselves as trusted advisors in the competitive luxury real estate market.

    45 min

  3. 6 SEPT.

    Navigating Lead Generation and Social Media Strategies in Luxury Real Estate

    In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Lisa Culp Taylor as they discuss the importance of both organic relationships and digital lead generation in real estate. While most business comes from repeat and referral clients, digital platforms have proven to be successful. Many lead generation services often don't deliver on their promises, so it's critical to carefully evaluate each platform before committing. Learn how working with the right lead generation tools can provide a solid supplement to organic business. Also discussed is the need for patience and consistent follow-up with leads, as converting them into clients can sometimes take years. Balancing personal branding, maintaining authenticity, and being cautious about oversharing on social media, especially during politically sensitive times, is vital in today's real estate climate.

    38 min

  4. 7 AOÛT

    Building Effective Marketing Strategies

    In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Will Hayes as they discuss marketing strategies and the importance of starting with clear objectives. Explore how to use the "SMART" framework (Specific, Measurable, Actionable, Realistic, Timely) to guide goal setting. Discover how to balance ambitious goals with realistic expectations, particularly when budgeting for lead generation. We cover the differences between business goals (long-term brand building) and marketing goals (short-term lead generation), from brand awareness to lead generation. We also explore the evolving relationship between digital and print media.

    44 min

  5. 10 JUIL.

    Planning Amidst Industry Change

    In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Steven Mosher as they discuss the impact of significant industry changes due to the NAR commission settlement. Changes are prompting realtors to adjust their business strategies, particularly in how they handle commissions and interact with clients. Join us as we walk through recalibrating client communication strategies, increasing social media engagement, and reassessing business planning for the upcoming year to navigate these industry disruptions effectively.

    41 min

  6. 7 JUIN

    Luxury Real Estate: Key Differences and Strategies for Success

    In this episode of Estate of Mind hosts Tami Simms and Jack Miller explore the nuances of luxury real estate, from tailored branding and marketing strategies to connecting with affluent homebuyers and nurturing personal client relationships. Tami and Jack discuss the importance of understanding the lifestyle and expectations of high-net-worth individuals, and share insights on providing exceptional real estate services. From finding the right properties to delivering a seamless and personalized experience, Tami and Jack reveal what it takes to excel in the competitive and exclusive world of luxury real estate.

    39 min

  7. 8 MAI

    Luxury Branded Residences

    In this episode of hosts Tami Simms and Jack Miller explore the burgeoning trend of luxury branded residences. They delve into the history of this concept and discuss its recent popularity, especially with well-known brands like Four Seasons and Ritz-Carlton. Tami and Jack discuss the appeal of luxury branded residences, highlighting amenities and services such as concierge assistance, valet service, full housekeeping, and access to resort facilities like spas and restaurants. We explore the expansion of luxury branded residences beyond traditional hotel brands, such as partnerships with automotive and fashion companies. We also discuss the sustainability of this trend, considering market demand and the diverse preferences of affluent buyers.

    34 min

  8. 5 AVR.

    The Realities of Working in a Balanced Market

    This week Tami and Jack provide a comprehensive overview of the luxury real estate market, highlighting the transition from a seller's market to a more balanced or buyer-oriented market. They emphasize the need for agents to grasp the nuances of local market conditions, particularly in terms of hyper-local information, price bands, and neighborhood dynamics. Jack shares insights from Nashville's luxury market, where despite ample inventory and sales, the market remains balanced, neither strongly favoring buyers nor sellers. They discuss evolving buyer preferences towards experience-based properties and lifestyle amenities, both inside and outside the home. Join us as we discuss the importance of adapting to market shifts and effectively managing buyer and seller expectations in navigating the luxury real estate landscape.

    35 min
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À propos

Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.

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