Welcome to Smoke&Mirrors - Introduction

Welcome to Smoke & Mirrors with Sarah Staerk, the podcast that takes you behind the curtain of the dark art of Public Relations.

Episode 1 is a short introduction regarding what to expect from the Season, a little background on PR and on myself.

From then on, all episodes are interviews with acclaimed guests from all areas of the PR, journalism, and media industries.

Join us as we unveil secrets of the PR industry, offer expert advice, strategic insights, and delve into the magic - and the mischief - behind the headlines.

Whether you're a communications professional, an aspiring publicist, or simply curious about the art of crafting perceptions, myself and a range of acclaimed guests will provide expertise, insights and stories from the fascinating world of public relations.