Someone Like You

The Brand is Female
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Someone Like You

A mission to create the most sustainable seafood on earth. A company turning chopsticks into furniture. An app that tracks your carbon footprint. Join entrepreneur and marketing expert, Marco Pimentel, as he talks to founders and CEOs of sustainable startups about how we can lead the way for profitable, climate-conscious business. Whether you’re launching your own eco-friendly venture, or considering a climate-conscious career, you’ll be inspired to discover all the opportunities just waiting for someone like you.

  1. Taking on Industry Giants: Anie Rouleau’s Fight for a Sustainable Future

    HACE 1 DÍA

    Taking on Industry Giants: Anie Rouleau’s Fight for a Sustainable Future

    In this episode of Someone Like You, Anie Rouleau, Founder and CEO of The Unscented Company, shares her inspiring journey of building a purpose-driven business reshaping the cleaning and personal care industry. From starting her company at 43 to challenging entrenched norms, Anie opens up about the struggles and triumphs of creating a brand that prioritizes sustainability, innovation, and social impact. Anie discusses the uphill battle of competing with industry giants that prioritize artificial fragrances over environmental responsibility. She doesn’t hold back in exposing the barriers faced by B Corp-certified businesses, especially when banks hesitate to support purpose-driven ventures. She also reveals her bold vision for the future: eliminating plastic and liquid packaging as water conservation becomes the next frontier in sustainability. Please tune in to hear how Anie disrupts the market, stays true to her values, and proves that a small, mission-focused business can thrive in a behemoth-dominated space. It’s a conversation about resilience, innovation, and the power of authenticity. Follow us on Instagram: @someonelikeyoupodcast

    41 min
  2. Building sustainable food systems - with Corwin Hiebert, VP of Strategic Partnerships for the Ethical Food Group

    6 NOV

    Building sustainable food systems - with Corwin Hiebert, VP of Strategic Partnerships for the Ethical Food Group

    Food sustainability is a critical issue in our society, so is there a way to sustainably build businesses that combat this issue? Corwin Hibert, best-selling author, co-founder of multiple businesses, and host of the podcast Aisle 42 explores the principle of sustainability in the food sector on a daily basis. As VP of Strategic Partnerships for the Ethical Food Group in Vancouver, Hiebert helps brands establish themselves as changemakers in the food sector. In this conversation, we explore the nuance of how sustainability can be a complex problem with simple solutions, how he built his dream life, and his hopes for the future of the sustainable food industry. Follow us on Instagram: @someonelikeyoupodcast

    42 min
  3. Innovating Waste Management Through Technology - with Marco Prayer, CTO and Co-Founder of RecycleSmart

    23 OCT

    Innovating Waste Management Through Technology - with Marco Prayer, CTO and Co-Founder of RecycleSmart

    Every year, millions of tons of waste threaten our environment, but Marco Prayer, CTO and Co-Founder of RecycleSmart is leading a transformative journey. With over 15 years of software development experience, Marco infuses his leadership with a passion for sustainability. RecycleSmart has redefined recycling nationwide, using cutting-edge technology under Marco's guidance to streamline waste management and propel Australia toward a circular economy.  Marco shares his insights on waste management challenges, technological advancements driving RecycleSmart's mission, and his vision for a greener, more sustainable future. Follow us on Instagram: @someonelikeyoupodcast

    38 min
  4. Fueling the next generation of impact-driven entrepreneurs - with Cordell Jacks, CEO and Co-Founder, Regenerative Capital Group

    9 OCT

    Fueling the next generation of impact-driven entrepreneurs - with Cordell Jacks, CEO and Co-Founder, Regenerative Capital Group

    Cordell Jacks is a visionary leader with a career that spans founding and directing social enterprises focused on public health, cleantech, circular economies, and social purpose companies. For his impactful work, Cordell has been recognized with global industry awards, fellowships, and grants.    Today, he serves as CEO and Co-Founder of Regenerative Capital Group, a fund that trains and invests in entrepreneurial leaders to acquire and grow Canadian small businesses, emphasizing social purpose and regenerative business practices. Before this, Cordell held leadership roles that involved developing scalable market solutions for pressing global challenges. In this episode, we explore Cordell’s journey, his approach to integrating profit with purpose, and how he’s preparing the next generation of impact-driven entrepreneurs. This is an inspiring conversation on leadership, business transformation, and making a meaningful difference!  Follow us on Instagram: @someonelikeyoupodcast

    36 min
  5. Making responsible choices for the planet on a daily basis - with Sanchali Pal, Founder, Commons

    25 SEPT

    Making responsible choices for the planet on a daily basis - with Sanchali Pal, Founder, Commons

    Did you know that the average person's daily spending habits can significantly impact the environment? Meet Sanchali Pal, the visionary founder of Commons, an app that empowers users to make eco-conscious choices in their everyday lives. Drawing from her experiences as a former consultant working directly with those affected by the climate crisis, Sanchali recognized the urgent need for a solution that bridges the gap between personal choices and collective environmental impact. Through Commons, users access a powerful tool that converts their everyday spending into a tangible measure of their carbon footprint. With a proprietary algorithm named "The Carbonizer," the app provides insights into the environmental impact of every purchase, empowering individuals to make informed decisions that align with their values. Join us as Sanchali delves into the genesis of Commons, her experience as a solo founder, and the transformative power of aligning financial decisions with environmental values. Get ready to be inspired to make a positive impact, one spending choice at a time. Follow us on Instagram: @someonelikeyoupodcast

    37 min
  6. Architecture for our future - with Michael Green, architect

    11 SEPT

    Architecture for our future - with Michael Green, architect

    Join us for an enlightening conversation with Michael Green, a visionary architect at the forefront of mass timber construction. His innovative books, "The Case for Tall Wood Buildings" and "Tall Wood Buildings: Design, Construction, and Performance," have reshaped urban architecture, promoting sustainable materials like cross-laminated timber and glulam beams. As founder of Michael Green Architecture, Michael leads a team recognized globally for their innovative designs that prioritize environmental responsibility. Michael's impact is profound from the iconic T3 building in Minneapolis, designed to retain carbon, to advocating for policy change in mass timber construction. Discover how Michael's firm integrates social and environmental values into every project, and learn about his pioneering initiatives like Design Build Research and Timber Online Education. From educational outreach to award-winning architecture, Michael Green is paving the way for a greener, more sustainable future in urban development. Follow us on Instagram: @someonelikeyoupodcast

    34 min
  7. Tackling food waste - with Jordan Schenck, Chief Customer Office at Flashfood

    21 AGO

    Tackling food waste - with Jordan Schenck, Chief Customer Office at Flashfood

    Every year, billions of pounds of perfectly good food go to waste in landfills. Today, we're exploring the profound issue of food waste with Jordan Schenck, the Chief Customer Officer at Flashfood. She offers insights into how we can transform this narrative, one meal at a time. At Flashfood, Jordan oversees various strategic initiatives to drive positive change. Her leadership is a testament to her unwavering commitment to revolutionizing the landscape of food sustainability. From leading commercial strategies to shaping marketing and product initiatives, Jordan's influence is evident and impactful. Before joining Flashfood, Jordan's journey was already making significant strides in her career. She propelled the Impossible Burger into the mainstream at Impossible Foods, showcasing her talent for impactful innovation. Her co-founding role at Sunwink further solidified her reputation for crafting brands that resonate deeply with consumers while prioritizing sustainability. Forbes recognized Jordan as one of the top 50 "Most Innovative Chief Marketing Officers," and her influence transcends corporate boundaries. Today, we're privileged to delve into her mind as she shares insights into Flashfood's mission to combat food waste and enhance accessibility. Join us as Jordan shares her journey, insights, and unwavering dedication to building a brighter, more sustainable future. Follow us on Instagram: @someonelikeyoupodcast

    33 min
  8. Rethinking Wood Waste for a Better Future - with Ben Christensen, CEO and Co-Founder of Cambium Carbon

    7 AGO

    Rethinking Wood Waste for a Better Future - with Ben Christensen, CEO and Co-Founder of Cambium Carbon

    Landfills receive millions of tons of wood waste every year. Most of the waste can be recycled and repurposed; however, the lack of infrastructure in this sector means that the useful material doesn’t always reach the right people. Today, we're diving into the future of sustainable wood sourcing with a true innovator: Ben Christensen, CEO and Co-Founder of Cambium Carbon, who was recognized by Forbes 30 under 30 for his team’s social impact.  Ben holds a Master's of Environmental Management from the Yale School of Forestry and Environmental Studies. Growing up in a woodshop with a carpenter father, it wasn’t until he was in grad school that he realized the massive problem of urban wood waste. He knew there was an opportunity to create change, leading him to start Cambium Carbon.  Cambium Carbon makes it easy for large companies to source materials locally and use waste-to-value materials, primarily focusing on wood. He established the company to combat climate change and revitalize communities.  In this episode, we'll explore Ben's journey, Cambium Carbon's mission, and the role of the circular economy in combating climate change. Prepare to be inspired by Ben’s commitment to tackling urban wood waste! Follow us on Instagram: @someonelikeyoupodcast

    36 min
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A mission to create the most sustainable seafood on earth. A company turning chopsticks into furniture. An app that tracks your carbon footprint. Join entrepreneur and marketing expert, Marco Pimentel, as he talks to founders and CEOs of sustainable startups about how we can lead the way for profitable, climate-conscious business. Whether you’re launching your own eco-friendly venture, or considering a climate-conscious career, you’ll be inspired to discover all the opportunities just waiting for someone like you.

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