Purpose Powered Brand

Amanda Stassen
Purpose Powered Brand

Purpose Powered Brand is a podcast for leaders and brands transforming their business into a force for good. Hosted by BIZU Innovation Group founder and chief strategist, Amanda Stassen, each episode we speak with leaders who are proving that not only does purpose drive profit, but the future of our world depends on it. From experts, CEO’s, and founders, to entrepreneurs, and societal change agents, we’ll get inspired and learn how to build a business and brand that’s not only profitable, but purposefully makes people’s lives and the world better.

  1. 25 NOV.

    The Future of Health Tech: AI & Biofeedback Transforming Patient Care with Jana Rieger

    Jana Rieger is the CEO and co-founder of True Angle, a health tech company passionate about enhancing lives through innovative technology. From clinical research to founding a health tech enterprise, Jana shares her transformative journey aimed at improving lives through technology, particularly focusing on a condition many are unaware of—dysphagia. Listen in as Amanda & Jana explore the intersection of healthcare innovation and entrepreneurship - from the challenges of health tech adoption, to the integration of AI and machine learning to enhance health outcomes. In this episode we learn about: • What dysphagia is & it’s impact on healthcare systems •  The little-known secret to successful product adoption:  Change Management •  AI-powered biofeedback & the future of patient care •  Navigating the challenges of healthcare entrepreneurship Learn more about True Angle at www.trueanglemedical.com If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. ***** This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social: BIZU on LINKEDIN BIZU on Instagram

    33 min

  2. 11 NOV.

    Building Business Out Loud: Why Unapologetic Authenticity Drives Business Success with Jake Karls

    Jake Karls is the Co-Founder & Rainmaker at Mid-Day Squares, a Canadian chocolate manufacturer that creates functional chocolate bars that are ‘everything a chocolate bar isn’t and everything a protein bar wishes it was’.  What began in 2017 in their condo kitchen as a solution to mid-afternoon snack cravings, to today running their own factory, and selling over 2Million bars a month, Mid-Day Squares is redefining how to build a business in a saturated market with transparency and unapologetic authenticity.   Listen in as Amanda & Jake, talk about navigating the entrepreneurial journey, embracing failure and cultivating meaningful relationships. In this episode we learn about: •  Building authentic brands through storytelling & emotional connection •  How Mid-Day Squares turned a legal challenge into Marketing Gold •  What the Rainmaker role is & why every business needs one •  The challenges & opportunities in Canada’s Entrepreneurial landscape   Learn more about Mid-Day Squares at www.middaysquares.com   If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. ******* This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social:   BIZU on LINKEDIN BIZU on Instagram

    38 min

  3. 25 OCT.

    From Brewery Waste to Baking Wonder: The Upcycling Journey of Susgrainable with Marc Wandler & Clinton Bishop

    Marc Wandler & Clinton Bishop are the co-founders of Susgrainable Health Foods, an upcycling company with a bold vision to create a world where food waste and diabetes are a thing of the past.  Harnessing the power of technology and strategic collaborations, Susgrainable transforms what was once deemed waste in the beer industry, into a fibre-rich upcycled barley flour – an  approach so innovative it’s captured the attention of Brewery Maven Manjit Minhas from Canada’s Dragon’s Den. Listen in as Amanda, Marc & Clinton dive into their journey from a student project to a thriving business that’s transforming environmental sustainability into a profitable enterprise. In this episode we learn about: The importance of having a co-founder The benefits of reverse vesting & why it’s crucial for start ups Testing vs deep diving into sales channels How to build awareness & iterate product development at the same time Learn more about Susgrainable at www.susgrainable.com If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co.   ******  This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand for impact.  Connect with us on social:   BIZU on LINKEDIN BIZU on INSTAGRAM

    46 min

  4. 2 OCT.

    Impact Investing & Mastering the Pitch mini-masterclass with Keith Ippel

    Keith Ippel is the co-founder and co-CEO of Spring Activator, a global incubator, accelerator, & advisory firm empowering entrepreneurs & impact investors. He’s also the co-founder & head of growth at Spring Impact Capital, a firm focused on purpose investing in early-stage Canadian businesses. Keith’s unique perspectives on creating impactful and financially viable businesses, coupled with his firsthand experience from advising companies like Nada and Hootsuite, provide invaluable guidance for budding entrepreneurs looking to secure funding. Listen in as Amanda and Keith deep dive into what makes or breaks investor pitches, the evolving nature of the entrepreneurial archetype and key factors that make purpose-driven businesses stand out. In this episode we learn about: Trust-based investment decisions & how early-stage founders can increase their trust quotient How to evolve your business model based on market feedback without losing your vision The secret to an effective pitch deck & the cues to listen for How to attract the right investors & create a lasting impact Learn more about Spring Activator at www.spring.is & Spring Impact Capital at www.springimpactcapital.com If you liked what you heard be sure to share & subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. ************* This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand.  Let's connect @ BIZU on LINKEDIN BIZU on Instagram

    40 min

  5. 16 SEPT.

    Turning Mistakes into Opportunities: The Business of Second Chances with Emily O’Brien

    Emily O’Brien is the Founder and CEO of Comeback Snacks, a social enterprise focused on delivering gourmet popcorn while supporting reintegration programs for formerly incarcerated individuals. Emily’s compelling life story, which includes a four-year prison sentence for drug trafficking, has fueled her passion for second chances. Her innovative business approach melds culinary delight with social impact, aiming to reduce recidivism by offering meaningful employment opportunities to those with criminal records.   In this episode we learn about: • How sharing your story authentically can be a powerful tool for overcoming societal stigma & building meaningful relationships • How hiring formerly incarcerated individuals not only reduces recidivism but also brings diverse skills & resilience to the workforce • How the fusion of business objectives with social impact creates sustainable growth & far-reaching positive outcomes •  Keys to turning adverse life situations into opportunities for real growth & development   Learn more about Comeback Snacks at www.comebacksnacks.com If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co. This episode is powered by BIZU Innovation.  We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good.  Let’s work together to launch, grow or refresh your brand.  Connect with us on social: BIZU on LINKEDIN BIZU on Instagram

    38 min

  6. 30 MAI

    Unleashing Business Growth Through Fair Enterprise: Lessons from Magna Founder Frank Stronach

    Frank Stronach is a legendary figure in the world of business, particularly known for his phenomenal success in the automotive industry. He is the founder and honorary chairman of Magna International, the largest and most diversified automotive parts supplier in the world. In 1999 he was inducted into the Canadian Business Hall of Fame and is a member of the Order of Canada.  From Frank’s start-up garage days, to employee profit sharing and decentralization as the secret to innovation, you’re invited to join us as we dive into “Unleashing Business Growth Through Fair Enterprise: Lessons from Magna Founder Frank Stronach”   In this episode we’ll learn about: ✏️ How to drive entrepreneurial growth through employee partnerships ✏️ 3 Keys to driving innovation:  Decentralization, Managerial Autonomy & Profit sharing ✏️ How to unleash the power of Small Business for Economic Growth ✏️ Fair Enterprise vs. Free Enterprise Learn more about Frank’s work at www.stronachinternational.com and www.economiccharter.ca   If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co. *************** This episode is powered by BIZU Innovation.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  ⁠Let’s work together to launch, grow or refresh your brand. ⁠   Connect with us: *⁠Follow BIZU on INSTAGRAM⁠ *⁠Follow Amanda on LINKEDIN⁠

    43 min

  7. 3 AVR.

    Wellness by Design: Enhancing Mind Health, Well-being & Productivity through Built Environments with Tye Farrow

    Tye Farrow is a distinguished architect, lecturer, senior partner at Farrow Partners Architects, and now the author of “Constructing Health: How the Built Environment Enhances Your Mind’s Health.”  From transactional to transformative space and the intersection of neuroscience and architecture, to rethinking affordable housing and why there’s no such thing as neutral space, you’re invited to join us as we dive into ‘Wellness by Design: Enhancing Mind Health, Well-being & Productivity through Built Environments’ with Tye Farrow. In this episode we’ll learn about: ✏️ Pathogenic vs Salutogenic design & why it matters ✏️ The impact built environments have on human neuro-regeneration   ✏️ How to design work environments that enhance wellbeing & productivity ✏️ Harnessing the power of generosity & abundance to create vital spaces Learn more about Tye Farrow’s work at www.farrowpartners.ca   If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, let us know HERE. ***************   This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  ⁠Let’s work together to launch, grow or refresh your brand. ⁠   Connect with us: *⁠Follow BIZU on INSTAGRAM⁠ *⁠Follow Amanda on LINKEDIN⁠

    1 h 1 min

  8. 18 MARS

    Rewriting the Rules of Doing Business: Lessons from Regenerative Entrepreneurs with Esha Chhabra

    Esha Chhabra is a distinguished writer and journalist for The Guardian, New York Times, Fast Company, and Forbes.  Recognized for her thought leadership in sustainability and regenerative business, Esha has earned multiple grants from the Pulitzer Center and the United Nations Foundation. She is the author of the book “Working to Restore: Harnessing the Power of Regenerative Business to Heal the World.” From the real difference between sustainability and regenerative and why more businesses should focus on carbon ‘insetting’ not ‘offsetting’, to purpose led innovation and legacy thinking, you’re invited to join us as we dive into ‘Rewriting the Rules of Doing Business: Lessons from Regenerative Entrepreneurs’ with Esha Chhabra. In this episode we’ll learn about:  ✏️ The difference between regenerative & traditional entrepreneurship ✏️ Carbon insetting vs Carbon offsetting & choosing the right approach ✏️ How workplace culture is the gateway for creating business legacy ✏️Why empathy is the most important driver of innovation Learn more about Esha’s work at www.eshachhabra.com. If you liked what you heard be sure to share and subscribe.  We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.  *************** This episode is powered by BIZU Innovation Group.  We’re a strategic branding agency on a mission to transform brands into a powerful force for good!  ⁠Let’s work together to launch, grow or refresh your brand. ⁠ Connect with us: *⁠Follow BIZU on INSTAGRAM⁠ *⁠Follow Amanda on LINKEDIN⁠

    39 min
Tout afficher (32)

Bande-annonce

À propos

Purpose Powered Brand is a podcast for leaders and brands transforming their business into a force for good. Hosted by BIZU Innovation Group founder and chief strategist, Amanda Stassen, each episode we speak with leaders who are proving that not only does purpose drive profit, but the future of our world depends on it. From experts, CEO’s, and founders, to entrepreneurs, and societal change agents, we’ll get inspired and learn how to build a business and brand that’s not only profitable, but purposefully makes people’s lives and the world better.

Informations

  • Création
    Amanda Stassen
  • Années d’activité
    2022 - 2024
  • Épisodes
    32
  • Classification
    Tous publics
  • Copyright
    © Amanda Stassen
  • Site web de l’émission
    Purpose Powered Brand

Pour écouter des épisodes au contenu explicite, connectez‑vous.

Recevez les dernières actualités sur cette émission

Connectez‑vous ou inscrivez‑vous pour suivre des émissions, enregistrer des épisodes et recevoir les dernières actualités.
Choisissez un pays ou une région

Afrique, Moyen‑Orient et Inde

Asie‑Pacifique

Europe

Amérique latine et Caraïbes

États‑Unis et Canada