Wharton Marketing Matters Marketing Matters

Wharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more.
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Wharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more.
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Wharton's Dr. Americus Reed speaks with Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp about the iconic branding of Dippin' Dots, customer loyalty, how the product stands out in the category, expanding Dippin' Dots into more locations, and more.
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Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter, Creativity at Ad Age about how companies are recognizing Pride Month, the Coinbase campaign for their alternative to transfer fees, Athletic Brewing Company, dating apps, and more.
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Wharton's Barbara Kahn and Annie Wilson speak with Ciara Dilley, VP of Marketing for Global Brands at PepsiCo about philosophies of global branding, global retail trends, Quaker's new campaign, and more.
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Wharton's Dr. Americus Reed speaks with Victor Blackwell, CNN correspondent, anchor, and host of First of All with Victor Blackwell about the origin story of his of his show, and CNN's Juneteenth Celebrating Freedom and Legacy.
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