197 episodes

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.

Wharton Marketing Matters Marketing Matters

    • Business
    • 5.0 • 4 Ratings

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.

    Luz Corona, Community Editor at Adweek

    Luz Corona, Community Editor at Adweek

    Wharton's Barbara Kahn and Annie Wilson speak with Luz Corona, Community editor at Adweek, about the latest news coming out of social media week, the popularity of long-form social media content, the importance of content creators in the coming election, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 31 min
    Charlotte Tansill & Adam Kornblum on CeraVe's Super Bowl Ad Campaign

    Charlotte Tansill & Adam Kornblum on CeraVe's Super Bowl Ad Campaign

    Wharton's Barbara Kahn and Annie Wilson speak with Charlotte Tansill, North America President of Ogilvy PR, Social & Influence and Adam Kornblum, Global Chief Creative at L'Oréal about the success of CeraVe's Super Bowl ad, working with Michael Cera, the beauty brand landscape, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 22 min
    Suzanne Kapner, Reporter at The Wall Street Journal

    Suzanne Kapner, Reporter at The Wall Street Journal

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, a reporter at The Wall Street Journal about the changes at Macy's, the brand issues facing Brady Melville, The Gap marketing campaigns, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min
    Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead

    Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead about the marketing agency space, customizing your brand to your customer, using generative AI in marketing, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 25 min
    Chip Bergh, Former President & CEO of Levi Strauss & Co

    Chip Bergh, Former President & CEO of Levi Strauss & Co

    Wharton's Barbara Kahn and Dr. Americus Reed have a live LinkedIn Q&A with Chip Bergh, former President & CEO of Levi Strauss & Co., discussing global retail, online fashion, brand relevance, creating successful marketing campaigns, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 26 min
    Erica Martin, Marketing Communications Manager, Ford Brand

    Erica Martin, Marketing Communications Manager, Ford Brand

    Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women.
    Hosted on Acast. See acast.com/privacy for more information.

    • 15 min

Customer Reviews

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4 Ratings

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