Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET.
Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hilton SVP, Global Brand & Enterprise Marketing
Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing!
Lauren Thomas, CNBC Retail Reporter
Lauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more!
Senior Manager, Honda Marketing
Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more!
Daphne Howland, Senior Reporter, Retail Dive
Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more!
Chief Marketing Officer, KFC U.S
Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more!
Chief Marketing Officer, Wheels Up
Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation!
An absolute gem!
What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.