What Are You Creating?

Cliff Ravenscraft
  • 4.3 (4)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Every entrepreneur starts with an idea. But what transforms an idea into a movement, a business, or a way of life? On What Are You Creating? I sit down with entrepreneurs, creators, and visionaries who are building work aligned with their deepest passions. In each conversation, we explore where their creativity comes from, how they access flow, what inspires them, and what keeps them motivated when challenges arise. But most importantly, we get clear on one question: What are you creating? These stories are filled with sparks. Sparks that can ignite new possibilities for your own life and business. You may discover income streams you’ve never considered, ways to align your passions with your work, or fresh inspiration to start creating something of your own. If you’re ready to expand what’s possible and hear from those boldly bringing their ideas to life, you’ll find it here.

  1. MAR 27

    040 - What Happens When You Stop Forcing It with Brian and Liz Deacle

    In this episode, I sit down with Brian and Liz Deacle, the creators behind It’s a Drama and NZ Ahead. This conversation is a real-time look at what it means to build something without having it all figured out. We talk about their journey from running a traditional business to experimenting with blogging, courses, dropshipping, and eventually finding alignment in a completely unexpected way. What stands out most is the shift that happened when they stopped trying to force income and started creating from a place of genuine interest and experience. From there, everything began to take shape. We explore the evolution of their work, how their podcast and content naturally led to a thriving membership community, and what they’ve learned about trust, pressure, and the long game of building something meaningful. This is a conversation about creation as a lived process. If I were to sum up the episode in one line: This is what it sounds like when people stop trying to manufacture a path and start recognizing the one that’s already forming underneath them. And that’s what makes it compelling. Links Mentioned in This Episode It’s a Drama Website - https://itsadrama.com It’s a Drama Podcast - https://itsadrama.com/podcast It’s a Drama YouTube - https://www.youtube.com/@itsadrama NZ Ahead Website - https://nzahead.com NZ Ahead Podcast - https://nzahead.com/podcast NZ Ahead YouTube - https://www.youtube.com/@nzahead Liz’s Travel Bog Diaries Book - https://amzn.to/3Q5uCmg Liz’s Book on Grief “You Won't Just Cry When They Die” - https://elizabethdeacle.com

    1h 42m

  2. MAR 26

    039 - We Don’t Get Our Goals, We Get Our Habits with Jackie Ulmer

    In this conversation, I sit down with Jackie Ulmer, someone who has been building businesses online since the early days of the internet and continues to evolve how she shows up in the world today. We talk about her journey from network marketing to content creation, coaching, and YouTube, and the patterns that have stayed consistent through every season. One of the biggest takeaways for me is her belief that we don’t get our goals, we get our habits. This is a conversation about following curiosity, starting before you feel ready, and allowing your life and business to change as you do. Jackie also shares how her current season has shifted her perspective on success, pace, and what really matters. Links Mentioned in This Episode Jackie Ulmer’s Website: https://peakperformancehabits.com Jackie’s YouTube Channel (Lower Toxic Life): https://www.youtube.com/@lowertoxiclife Next Level Mastermind: http://NextLevelMastermind.info

    59 min

  3. MAR 25

    038 - A More Curious Way of Leading with Lauren Ready

    I’ve had thousands of conversations over the years. Today I am sharing a conversation with someone who has shifted how I think about every conversation I’ll have going forward. In this episode, I sit down with Lauren Ready, and we explore what it looks like to lead with curiosity instead of assumption. We talk about her journey from journalism into documentary filmmaking, the leadership lessons she’s learned along the way, and the simple but powerful framework she created in her book Ask Like a Leader. As someone who coaches and facilitates mastermind groups, I found myself reflecting on how often I think I understand what someone is saying before I’ve truly explored it. This conversation reminded me what becomes possible when we slow down, stay curious a little longer, and allow deeper truth to emerge. Links Mentioned in This Episode Ask Like a Leader by Lauren Ready: https://amzn.to/3PvcbYc Lauren Ready (contact and speaking inquiries): https://laurenready.com

    53 min

  4. MAR 24

    037 - A Niche Platform Built on Consistency and Devotion. Emily Perry

    In this conversation, I sat down with Emily Perry, someone who first discovered podcasting years ago and decided to use it as a way to share a message she deeply cares about. What started as an idea she wasn’t quite ready to release eventually became something much more focused and consistent. Today, Emily hosts a podcast devoted entirely to A Course in Miracles, and over time, it has become the primary way people discover her work and enter into her community. We talked about what it really looks like to stay committed to something over the long term. Emily shared how her podcast evolved from high production expectations to a much simpler, more sustainable approach, and why consistency has mattered far more than perfection. We also explored how choosing a narrowly focused topic has worked in her favor, allowing her to serve a specific audience deeply rather than trying to reach everyone. This is a conversation about devotion to a message, the discipline of showing up regularly, and what happens when you build something steadily over time with a willingness to keep going and serve the people who are already listening. Links Mentioned in This Episode Circle of Atonement: https://circleofa.org Exploring A Course in Miracles (Podcast): https://circleofa.org/podcast Next Level Mastermind If you’re building something meaningful in your life or business, and you’re ready for deeper conversations about what you’re creating and where it’s all going, I’d love to invite you into the Next Level Mastermind. This is a space for people who are already in motion. People who care about the work they’re doing and want to think more intentionally about how they’re building it and who they’re becoming in the process. If that resonates, reach out and start a conversation. My email is Cliff@CliffRavenscraft.com

    1h 1m

  5. MAR 23

    036 - A Category She Created and Grew. Debra Prinzing

    In this conversation, I sat down with Debra Prinzing, founder of the Slow Flowers movement and host of the Slow Flowers Podcast. Debra has been showing up consistently for more than a decade, producing hundreds of episodes while building something much bigger than a podcast. What began as a book and a simple idea grew into a recognizable movement, a trusted media platform, and a membership-based community that supports flower farmers, florists, and creatives across the industry. We talked about how she coined the phrase “Slow Flowers,” how that idea took on a life of its own, and what it’s looked like to stay committed to it over time. Debra shared the evolution from content creation to building an ecosystem. A directory turned into a membership community. A podcast became a central voice for a movement. Along the way, she’s navigated questions around monetization, visibility, and staying relevant as the landscape continues to change. This is a conversation about playing the long game. About trusting your voice. About allowing what you create to grow beyond what you originally imagined. And about what happens when you keep showing up, year after year, long after most people would have walked away. Links Mentioned in This Episode Slow Flowers: https://www.slowflowers.com Slow Flowers Podcast: https://www.slowflowerspodcast.com Debra on Instagram: https://www.instagram.com/slowflowerssociety Debra’s Book (The Flower Farmers): https://www.slowflowerssociety.com/product-page/the-flower-farmers-inspiration-advice-from-expert-growers Next Level Mastermind If you’re building something meaningful in your life or business, and you’re craving deeper conversations about what you’re creating and where it’s all going, I’d love to invite you into the Next Level Mastermind. This is a space for entrepreneurs who are already in motion. People who care about the work they’re doing and want to think more intentionally about how they’re building it. If that resonates, email me today and let’s have a conversation about it. Cliff@CliffRavenscraft.com

    1h 2m

  6. MAR 22

    035 - A Storytelling Platform for Northwest Arkansas. Randy Wilburn

    In this conversation, I sat down with Randy Wilburn, someone who has been consistently creating in the podcasting space for more than a decade. Randy shares how his journey moved from personal expression and curiosity into building a highly intentional, niche podcast centered around a specific geographic region. We explored how his show, I Am Northwest Arkansas, has become a platform for storytelling, connection, and community. Randy talks about the power of consistency, the long-term ripple effects of sharing your voice, and how creating something meaningful over time can open doors you never could have planned for. This is a conversation about trusting the process, embracing your voice, and recognizing that what you’re creating has the potential to impact far more people than you may ever realize. Next Level Mastermind If you’re building something meaningful and want to surround yourself with other people who are thinking at a high level about their work, their life, and their next season of growth, I’d love to invite you into the Next Level Mastermind. Just reach out and let me know you’re interested, and we’ll start a conversation. My email is Cliff@CliffRavenscraft.com

    52 min

  7. MAR 21

    034 - He Built a Podcast Network From Scratch. What 15 Years Taught Him. Jason Cabassi

    In this conversation, I sat down with Jason Cabassi, someone I had the privilege of helping launch into podcasting back in 2011. Since then, Jason has gone on to produce more than a thousand episodes and build an entire podcast network centered around the shows he loves. We talked about how it all started with a fan podcast for The Walking Dead, the unexpected opportunities that followed, and how a simple curiosity-driven approach opened doors to interviews, live events, and long-term creative work. What stood out most in this conversation is what it actually looks like to sustain something over time. Jason shares the reality of turning podcasting from a hobby into a full-time career, the role community has played in his journey, and the challenges that come with growth, especially around marketing and monetization. This is a conversation about longevity, creative fulfillment, and what happens after the early excitement wears off and you’re still showing up years later, continuing to build something meaningful. Links Mentioned in This Episode Podcastica Network: https://podcastica.com Podcast Answer Man About Stephen Bartlett’s Advice: https://podcastanswerman.com/478 Next Level Mastermind If you’re building something meaningful and want to surround yourself with other people who are thinking at a high level about their work, their life, and their next season of growth, I’d love to invite you into the Next Level Mastermind. Just reach out and let me know you’re interested, and we’ll start a conversation. My email is Cliff@CliffRavenscraft.com

    56 min

  8. MAR 20

    033 - Creating Films That Capture the Soul of a Life with Clinton Haby

    In this conversation, I sat down with Clinton Haby, a legacy filmmaking pioneer. Clinton creates films that preserve the essence, energy, and lived experience of a person so that future generations can feel who they were, not just know facts about their life. We talked about how this work began with his own desire to preserve the essence of his grandparents, why he started with audio before eventually evolving into multi-camera video, and how his process helps people speak from the deepest and most meaningful parts of their lives. This was a conversation about story, memory, humanity, and the emotional weight of preserving what matters before the window closes. Links Mentioned in This Episode Clinton Haby on LinkedIn StoryKeeping Website StoryKeeping on Facebook StoryKeeping on Instagram Legacy Film School Big Magic by Elizabeth Gilbert

    56 min
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4.3
out of 5
4 Ratings

About

Every entrepreneur starts with an idea. But what transforms an idea into a movement, a business, or a way of life? On What Are You Creating? I sit down with entrepreneurs, creators, and visionaries who are building work aligned with their deepest passions. In each conversation, we explore where their creativity comes from, how they access flow, what inspires them, and what keeps them motivated when challenges arise. But most importantly, we get clear on one question: What are you creating? These stories are filled with sparks. Sparks that can ignite new possibilities for your own life and business. You may discover income streams you’ve never considered, ways to align your passions with your work, or fresh inspiration to start creating something of your own. If you’re ready to expand what’s possible and hear from those boldly bringing their ideas to life, you’ll find it here.

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