What Are You Creating?

Cliff Ravenscraft

Every entrepreneur starts with an idea. But what transforms an idea into a movement, a business, or a way of life? On What Are You Creating? I sit down with entrepreneurs, creators, and visionaries who are building work aligned with their deepest passions. In each conversation, we explore where their creativity comes from, how they access flow, what inspires them, and what keeps them motivated when challenges arise. But most importantly, we get clear on one question: What are you creating? These stories are filled with sparks. Sparks that can ignite new possibilities for your own life and business. You may discover income streams you’ve never considered, ways to align your passions with your work, or fresh inspiration to start creating something of your own. If you’re ready to expand what’s possible and hear from those boldly bringing their ideas to life, you’ll find it here.

  1. 1D AGO

    022 - Can You Really Get Paid to Connect People? A Conversation with Kevin Thompson

    In this episode, I sit down with Kevin Thompson, a man who has built an extraordinary business around something most people only do out of kindness: connecting others. I’ve met plenty of people over the years who are natural connectors. They love introducing friends, clients, and peers to each other. Those introductions often lead to life-changing opportunities. But Kevin is the first person I’ve met who figured out how to turn that gift into a sustainable business model. Kevin’s story begins with more than a decade in the publishing world, where he grew his company through over 600 strategic partnerships. Along the way, he discovered how much joy he found in helping people meet and collaborate. For years, he did it freely, simply because it felt good to serve. But one introduction in particular, connecting marketing legends Perry Marshall and Brian Kurtz, planted a powerful seed. That connection eventually led to a multimillion-dollar event, and when Kevin was publicly recognized for being the bridge that made it all possible, he began wondering: What if I could make a living just doing this? For a long time, he battled with the ethics of charging for introductions. Friends even told him it wasn't something that anyone should even consider. But in 2017, a single conversation changed everything. A friend suggested he host a small, in-person gathering of the entrepreneurs he knew. Kevin couldn’t sleep that night. By 4:30 the next morning, he was making a list of everyone he wanted to invite. His enthusiasm was contagious. His wife offered to handle catering, and the first six entrepreneurs he spoke to said, “I’m in.” That August, Kevin hosted his first event at his home in Arlington, Washington, with 15 attendees who each paid $5,000 to be there. They spent time sharing openly, collaborating deeply, and forming meaningful relationships that continued long after the event ended. A month later, he hosted another group, and it filled just as quickly. What began as a simple idea soon became a thriving business. From there, Kevin developed an ongoing model, first through one-on-one connection work and later through group experiences that aligned more naturally with his gifts. Today, he helps entrepreneurs create five-, six-, and seven-figure business opportunities through authentic relationship-building, often earning revenue shares from the connections he facilitates. Throughout this conversation, Kevin and I explore not only how he did it, but the deeper mindset that made it possible, the excitement, confidence, and belief that magnetized people toward his vision. You’ll hear how he overcame doubt, learned from missteps, refined his structure, and ultimately built a business that’s as fulfilling as it is profitable. Insights Gained from This Episode The surprising way one powerful introduction can change the trajectory of your business and someone else’s. Why enthusiasm, confidence and conviction often matter more than a polished business plan when sharing a new idea. How imposter syndrome keeps many people from seeing the true value they already bring to others. The mindset shift from “I shouldn’t charge for this” to “People are happy to pay for the value I create.” The simple structure behind Kevin’s first $5,000-per-person event and why intimacy and authenticity mattered more than luxury or production. How to test new business ideas through real conversations before locking yourself into a plan. What Kevin learned from early business models that didn’t work, and how he redesigned them to fit his natural strengths. The importance of alignment: when the structure of your business supports the way you actually like to show up, everything flows easier. How relationships, built with integrity and generosity, can create long-term, recurring income. The power of turning what you naturally love to do into something that sustains your life, your purpose, and the people you serve. Where you can find Kevin Thompson Kevin’s LinkedIn Profile Kevin’s Facebook Profile The Million Dollar Relationships Podcast: Apple Podcasts - Spotify - RSS Feed If this conversation sparked something in you, if it got you thinking differently about what’s possible in your business, your relationships, or the way you earn a living, then I’d love to hear from you. Right now, I’m working closely with entrepreneurs who are ready to bring more clarity, freedom, and alignment into the way they build and run their business. Ways I have to support you: Building an Online Business Course & Coaching Program 2.5 Day In-Person Mastermind Events A personal, customized Work-Life Audit to see exactly what’s working, what’s not, and what needs to shift next… The best next step is simple. Just send me an email. Tell me a little about where you are right now and what resonated most from this episode. I read every message personally, and if it feels like I can genuinely help, we’ll set up a time to talk. You can reach me directly at Cliff@CliffRavenscraft.com. I look forward to hearing your story and exploring what’s possible together.

    1h 1m
  2. SEP 29

    021 - Can You Still Get Paid to Blog in 2025? With Megan Porta of Eat Blog Talk

    Over the past few years, I've heard several people suggest that "blogging is dead." However, one of my favorite coaching clients earns her primary income from her blog and also hosts retreats and an annual conference for an entire community of food bloggers who earn an income from their blogging efforts. So I invited my client, Megan Porta, and asked her the question, "Can you still make money blogging in 2025?" Short answer: Yes. It's doable. It looks different than it did a decade ago. It requires real passion, patience, and a focus on what serves readers right now. Below are thorough show notes to meet you exactly where you are. If you want to start or revive a blog as a real income stream, these notes double as a step-by-step primer. What This Episode Covers Why blogging still pays when you pair patience with passion Megan has seen brand-new bloggers “crushing it.” The difference now is you cannot fake it. Your readers and Google both know when you do. Authenticity wins. The fastest realistic path to first income Join a quality ad network once your traffic qualifies. We name the two big players and their current thresholds. We also discuss why Google SEO and Pinterest are still the two traffic pillars that move the needle. Niching way down to win Broad “everything” blogs struggle today. Specific sub-niches serve specific people and get rewarded. Think “vegan cakes” instead of “vegan.” The love for your topic has to show up in every post. The collaboration playbook for early momentum Smart email list swaps. Contributing value inside the right Facebook groups without spamming. How one helpful post can put a niche creator “on the map” in months. Income beyond ads Digital products. Memberships. Sponsorships. How to think about affiliate income post-HCU and what still works if you are selective. Platform and tech choices that save you pain Why WordPress.org with solid hosting is still the move. Why a VPS and proactive security matter. Real-world cautionary tales about updates, backups, and malware. Key Takeaways and Insights 1) Yes, you can still get paid to blog. The bar is higher. If you bring patience and genuine expertise, you can absolutely build an income today. People starting in the last year or two are succeeding. The difference is the landscape. Authenticity and user value must drive your strategy. 2) Niche inside the niche Winning examples are laser-specific. Pick a tight segment of a larger category, then become unmistakably helpful to that reader. This is how you break through and build trust. 3) Traffic plan: SEO and Pinterest first To qualify for premium ad networks, prioritize traffic that comes from search and Pinterest. Current thresholds discussed in the episode: Mediavine at roughly 50,000 sessions per month and Raptive at roughly 100,000 pageviews per month. Build to those numbers, then let ad RPMs start compounding. 4) Collaboration without spam Use email list collaborations. Show up consistently inside large, topic-relevant Facebook groups. Earn trust by answering questions with real substance. This moves traffic quickly when your niche is dialed in. 5) Create on-topic, helpful content Google’s Helpful Content updates pushed bloggers to stay tightly aligned with user intent. Keep posts on point for your niche. Tangential personal stories and off-topic content dilute perceived expertise and can hurt discoverability. 6) Monetization mix that works in 2025 Display Ads once you hit network thresholds. This becomes semi-passive as your library grows. Digital Products as quick wins: ebooks, guides, weekly prep plans. These are simple to produce and match your audience’s immediate needs. Memberships if your audience is invested. Price points in food niches commonly range from about 5 to 20 dollars per month, often for ad-free experiences or exclusive content. Tech options include WordPress setups and hosted communities such as Circle, Skool, Slack, Discord, Mighty Networks, and niche tools like Member Kitchens. Sponsorships when you can articulate your audience’s value. Niche reach can beat raw follower counts if you understand a sponsor’s acquisition economics and lifetime value. Affiliate Income is trickier after recent updates. It can still work at higher commissions or with premium offers. Treat it as a supplemental play, not your core plan. 7) Stack the tech in your favor Choose WordPress.org for full control, proven SEO flexibility, and extensibility. Invest in good hosting. A VPS with strong uptime guarantees is worth it. Expect to pay roughly 89 to 150 dollars per month for reliability that protects your revenue. Treat security and backups as non-negotiables. Plugins and themes require regular updates. Malware exploits often come from simple neglect. Have a pro who can restore fast. This avoids losing days or weeks or years of content. Practical Playbook Phase 1. Choose a narrow niche and validate demand List ten posts your ideal reader would save today. Ensure all are tightly aligned with one outcome your niche cares about. Keep stories and extras on-topic so Google sees topical authority. Phase 2. Protect the asset Run WordPress.org on a reliable VPS and keep everything updated. Assign backups and security to a pro so you do not risk outages or data loss. Phase 3. Build a traffic engine Publish high-quality posts that answer exact questions your audience asks. Optimize for search and create Pinterest assets for each post. Aim for Mediavine or Raptive thresholds to unlock ad revenue. Phase 4. Accelerate through collaboration Join large, relevant Facebook groups. Contribute substantial answers that stand on their own. Start tasteful email list collaborations for quick, qualified traffic. Phase 5. Layer monetization Add an easy digital product that solves a specific use case. Test a simple membership once engagement is strong. Pitch sponsors when you can quantify your audience’s fit and value. About My Guest Megan Porta has been blogging since 2010 and runs Eat Blog Talk, a podcast and community that supports food bloggers who want to grow and monetize. She is a strong voice for focus, patience, and authenticity in a space that has evolved dramatically. Resources Mentioned Megan’s sites: PipAndEbby.com and EatBlogTalk.com. Megan welcomes follow-up questions at megan@eatblogtalk.com. Ad networks: Mediavine, Raptive, once you meet their traffic thresholds. Community and membership tools: Circle, Skool, Slack, Discord, Mighty Networks, Member Kitchens. Platform: WordPress.org with quality hosting and a VPS. I’m Here To Help! If you want help in building your own online business, send me a short note about your business dream and where you feel stuck. I will point you to the most useful next step, whether that is a free resource, a workshop, or coaching with me. My email is cliff@cliffravenscraft.com.

    45 min
  3. MAY 7

    019 - Aleasha Bahr - Sales Without Selling Out

    In this episode of What Are You Creating?, I sat down with Aleasha Bahr: sales strategist, black sheep, and author of Black Sheep Sales: How to Win More Sales Without Acting Like a Douchebag. This wasn’t a discussion about tactics. This was a conversation about identity. We explored what it means to sell without manipulation, to serve without auditioning, and to build a business that doesn’t require you to scale beyond your soul. Aleasha and I are both people who have tried “doing it the way they say you’re supposed to”… and felt our energy drain as a result. In this dialogue, we came home to the truth that you can sell powerfully when you’re rooted in presence, clarity, and you. We talked about: The myth of “better than I deserve” and the reclamation of worthiness Why following your own resonance leads to better clients, deeper impact, and a sustainable business How pitch weaving works (and why it’s the most respectful, magnetic way to enroll clients) The difference between “being uncomfortable” and being out of alignment What unshakable self-trust looks like in life and sales This one is for the black sheep. The misfits. The coaches, consultants, creators, and founders who want to serve, not sell. If you’ve ever said to yourself, “I love what I do, I just wish I didn’t have to sell it,” this is your episode. Aleasha’s voice is a mirror of permission. Her work is a reclamation of what’s possible. And I’m so glad we recorded this. Connect with Aleasha Bahr: Book: Black Sheep Sales – How to Win More Sales Without Acting Like a Douchebag Check out Aleasha’s Podcast: Sales Is Not a Dirty Word LinkedIn: Connect with Aleasha on LinkedIn

    59 min
  4. FEB 17

    017 - Ian Anderson Gray - Navigating the Human-AI Collaboration in Content Creation

    In this episode, I had a wonderfully deep and thought-provoking conversation with Ian Anderson Gray about the role of AI in content creation. We explored how creators can harness the power of technology while maintaining their authenticity and unique human touch. It was fascinating to hear Ian's perspective on using tools like ChatGPT to enhance creativity and problem-solving, while also acknowledging the limitations of AI systems. We both agreed that we must never lose sight of the irreplaceable value that human creators bring to the table. Ian demonstrated a genuine passion for making complex topics accessible and helping other creatives overcome obstacles. His work—bridging creativity, communication, and AI workflows—is truly inspiring. I was particularly moved by his holistic approach to combining technology with authentic human connection. Key Insights: Ian's approach of using AI as a tool to enhance his creativity, rather than replace it The need to balance functional, AI-assisted content with deeply personal, human-created work The danger of becoming too reliant on AI-generated content and losing the authentic voice of the creator Are you a creator navigating the evolving landscape of content creation? Looking to harness AI's power meaningfully? Connect with Ian at IAG.me. His wealth of experience and unique perspective will be invaluable as you grow your creative practice.

    1h 12m
  5. FEB 14

    016 - Lori Hammond - Transformation Through Hypnosis

    Lori Hammond is a transformational guide and hypnosis practitioner who has dedicated her life's work to helping others overcome their inner obstacles and embrace their authentic selves. With a warm and compassionate presence, Lori creates safe spaces for her clients and community to explore the depths of their being, shedding the layers of judgment and self-doubt that so often hold us back. Her weekly "Trancy Tuesdays" sessions have become a haven for those seeking personal growth and healing, blending guided meditation, hypnosis, and the power of collective intention to facilitate profound shifts in mindset and well-being. Lori's unwavering commitment to her own self-discovery journey infuses her work with a palpable authenticity, inspiring all who encounter her to reconnect with the inherent "okayness" that resides within. Summary of Insights: Lori's journey of overcoming misconceptions about hypnosis, including its association with evil and mind control, and how her strict religious upbringing initially influenced her views. The importance of creating safe, authentic environments that allow for transformation and self-acceptance to occur. Lori's unique approach to her weekly "Trancy Tuesdays" sessions, which incorporate guided meditation, hypnosis, and community connection. The value of finding creative spaces and tools, like coffee shops, libraries, and noise-cancelling headphones with binaural beats, to aid in the creative process. Where to Connect with Lori: Facebook: https://www.facebook.com/lori.hammond.39 YouTube: https://www.youtube.com/@LoriHammond Website: https://www.trancypants.com

    1 hr
  6. JAN 27

    015 - Charlie Birney - Podville Media

    Welcome to another episode of What Are You Creating?—the podcast where we explore the minds of creators who are actively turning their dreams into reality. This episode is a special one because I had the privilege of sitting down with someone who shares my deep passion for podcasting and all the opportunities that come with it—Charlie Birney. Charlie is the co-founder of Podville Media, and he’s a true pioneer in the podcast production world. In our conversation, we explore his journey from commercial real estate to becoming a creative force in podcasting. You'll hear how he built his business, the lessons he learned along the way, and even his unique approach to creating high-quality content for clients like ESPN. What makes this interview so compelling is Charlie's ability to connect his passion for storytelling with his commitment to delivering excellence in everything he does. Whether you're a podcasting enthusiast, a creative entrepreneur, or just curious about what it takes to succeed in the creative world, there’s something in this episode for you. So, sit back, grab your favorite beverage, and get ready to be inspired by Charlie's creative journey. Links Website: https://podvillemedia.com Instagram: @CharlieBirney Charlie’s Book: "The Tao of Podcasting" Join the Next Level Mastermind Imagine being part of a group of entrepreneurs who are all dedicated to pushing boundaries and achieving more. The Next Level Mastermind is a place where entrepreneurs like yourself come together to get real, focused, and supported. In this group, we meet every week to dive deep into our biggest challenges, celebrate wins, and gain powerful insights. You'll be surrounded by peers who truly understand the entrepreneurial journey—people who face the same unique challenges and make the tough decisions that come with building a business. This group gets what it's like to be where you are. Whether it's business strategy, personal growth, or just a fresh perspective, the Next Level Mastermind is here to support you. Curious to learn more? Visit NextLevelMastermind.info and secure your spot.

    1h 21m
4.3
out of 5
4 Ratings

About

Every entrepreneur starts with an idea. But what transforms an idea into a movement, a business, or a way of life? On What Are You Creating? I sit down with entrepreneurs, creators, and visionaries who are building work aligned with their deepest passions. In each conversation, we explore where their creativity comes from, how they access flow, what inspires them, and what keeps them motivated when challenges arise. But most importantly, we get clear on one question: What are you creating? These stories are filled with sparks. Sparks that can ignite new possibilities for your own life and business. You may discover income streams you’ve never considered, ways to align your passions with your work, or fresh inspiration to start creating something of your own. If you’re ready to expand what’s possible and hear from those boldly bringing their ideas to life, you’ll find it here.