What Behavioral Science Can Teach Us About Climate Action

What does it take to future-proof humanity in the face of climate change? In this episode of We Are Not Doomed, Brett Jenks, CEO of Rare, shares his journey from producing Dunkin' Donuts commercials to leading global conservation efforts that are helping to reshape our relationship with nature.

From empowering coastal fishing communities to leveraging behavioral science for large-scale environmental change, Brett explains how Rare is building a global movement that combines conservation, innovation, and community-led action to fight climate change. Tune in to hear how these efforts are creating real change—and why Brett believes we are better at adapting than we think.