What Can Marketers Learn From Pop Culture?

I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience.

Pop culture can put marketing concepts in a fresh context that resonates in unique and meaningful ways. Today's examples include:

• How Miracle of 34th Street teaches a powerful lesson about brand attitudes and consumer behavior
• How The Truman Show demonstrates the disconnect between corporate speak and human connection
• What Coming to America's Randy Watson teaches us about social media
• Why Ted Lasso's and Roy Kent's communication styles tell us about self-awareness
• What Emperor Palpatine reminds us about copywriting

Even if you haven't seen one of these movies or TV episodes, these pop culture moments offer fresh perspectives on creating content that truly connects with your audience.