What Does It Really Take To Grow A Strong Brand?

Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength!

Discover how Burke’s R&D team created a modern framework to measure the power of a brand based on two essential factors: Relevance (how well a brand connects with consumers) and Momentum (whether consumers perceive a brand as progressing). Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!

For more information on Burke’s Brand Strength Monitor and how it can help move your business forward, visit https://www.burke.com/brandstrength/.

Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below!

You Can't Build A New Brand With Old Tools

https://www.burke.com/beyondmeasure/you-cant-build-a-new-brand-with-old-tools/

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