What is marketing in the time of tokenisation? | Live Panel Discussion

Delve into the tokenisation digital transformation with this panel of experts and discover how tokenisation is reshaping consumer engagement and influencing marketing strategies. Uncover how brands utilise tokenised assets to create unique customer experiences, foster loyalty, and drive innovative campaigns. Hosted by Sonya Barlow for WebSummit Qatar 2024.

**Speakers:**

• Bozena Rezab, Co-founder & CEO, Gamee: Bozena leads Gamee, a high-engagement gaming platform where blockchain meets mobile gaming.
• Robby Yung, CEO, Animoca Brands: Robby oversees investments at Animoca Brands, the company behind Sandbox. His career spans from analogue and web 1.0 to traditional ad-supported media and free-to-play games.
• Simone Berry, Co-founder & CEO, POCLab: Simone is renowned for creating immersive digital experiences that connect brands with consumers in virtual landscapes. Named one of Vogue Business's 100 Innovators, she blends culture, gaming, and entertainment. -

**Connect with Sonya Barlow:**-

Instagram: [https://www.instagram.com/sonyabarlowuk/](https://www.instagram.com/sonyabarlowuk/)

TikTok: [https://www.tiktok.com/@sonyabarlow](https://www.tiktok.com/@sonyabarlow)

LinkedIn: [https://linkedin.com/in/sonyabarlow](https://linkedin.com/in/sonyabarlow)

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