What Is PR...Now?

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For this episode, a passionate and successful crew of PR experts were invited (forced) in to dissect, debate and clarify the role that PR plays in the current age.
Meet The Panel:
Catriona Smart, Founder of Creative Agency, That Good
Lisa Kruger, Co-Founder of Boutique PR Firm, We Are Milo
Milka Mili, Founder of PR Agency, Conversation Agency 
Karine Idrissi & Kristina Argento, Partners / Co-Founders of PR Agency, Sundae Creative
We discuss:

• Common misconceptions and client expectations in the current media landscape
• The role of the traditional media and opportunities in newer media spaces 
• Rules of engagement in Influencer Marketing 
• The value of building connection through story telling to raise brand awareness
• Organic vs paid placements + best practices

And so much more. 
Plus, we answer some excellent listener submitted questions. 
We may have to do a part two!?  Listen in and weigh in with your thoughts!  

If you have thoughts or feedback to share, we are here for it! Find us on Instagram @Esther_Has_A_Postcast and we want the judgement, so please do "rate & review" wherever you stream your podcasts.