What Makes a Course Irresistible (and Scalable) with Jera Bean

I’m THRILLED to start off the year with today’s guest.

I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.

This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.

If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.

Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!

Click play to hear all of this and:

(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business

(00:03:21) How to step outside your comfort zone and tackle new topics with courage.

(00:05:13) Jera’s journey of creating her first video editing course

(00:05:20) Jera’s shift from group coaching to building a sustainable product suite

(00:07:14) The timeline to turning a course concept into a fully developed product

(00:14:07) Jera’s pivot from creator to social media coach

(00:19:20) The concept of licensing a course and how it can create scalable income

(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel

(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals

(00:34:10) How affiliate marketing can help you grow your course revenue even further

(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course

Listen to Related Episodes:

• How to Turn Marketing Setbacks into Future Success
• Build an Offer Suite that Retains Customers and Increases Revenue
• How to Price Your Offer to Increase Sales

Connect With Jera Bean:

• Instagram: @jera.bean
• Website: https://jerabean.com

Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer

For full show notes, visit jasminestar.com/podcast/episode508