What Makes Gen Z Unique? (feat. Shantanu Roy)

Today's episode features teen entreprenuer Shantanu Roy, founder and CEO of Zeta Management Consulting. With his company, he has been helping businesses and brands better market toward the elusive Generation Z. Tune in to hear how he went from a candy salesman in elementary school to the CEO of his own company, what makes Gen Z so unique, how Tik Tok has revolutionized marketing, and how to survive high school. Give it a listen!

Check out Shantanu's company, Zeta Management Consulting: https://zetabusiness.com/. Listeners of The Bright-Eyed get a free consultation by emailing shantanu.roy@zetabusiness.com and put “The Bright-Eyed Referral” in the subject line.