The Irrational Mind | With Kristen Berman

Kristen Berman | Irrational Labs
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Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.

  1. What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King

    21 MAY

    What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King

    Julie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. She is the co-author of two bestselling books: "How to Talk So Little Kids Will Listen” and "How to Talk When Kids Won't Listen”. Julie joined this episode to discuss: The trick to get kids to leave the park (and your users to retain) The secret framing solution for showing kids (and users) their progress The way to ask someone to do something that is foolproof How to set boundaries and still acknowledge feelings (employee management 101) The psychology behind getting your kids to go to bed (or users to engage) This episode reveals why the same psychological principles that work with stubborn toddlers can transform your product strategy and team dynamics. Whether you're designing user flows, managing stakeholder relationships, or creating engagement strategies, Julie's communication framework offers valuable techniques for influencing behavior without creating resistance—critical skills for anyone building a successful product. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs ⁠here⁠.

    42 min
  2. What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer

    30 ABR

    What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer

    Mac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies up for success from day one through science-based training methods.  In our conversation, we explore: Why the speed of reinforcement (every 6 seconds!) is critical for behavior change How to train in short, focused bursts rather than lengthy sessions The importance of environment design over willpower or personality traits How to properly transition from consistent to variable reward schedules Why focusing on what TO do works better than punishing unwanted behaviors The problem with saying "no" without showing the alternative How these principles directly translate to product design and user onboarding Lessons from dog training that apply to workplace feedback and management This episode offers practical insights on designing for behavior change through the science of positive reinforcement. A must-listen for product teams looking to create more engaging experiences and anyone interested in the psychology of meaningful habit formation! Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠⁠here⁠⁠.

    49 min
  3. What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)

    6 ABR

    What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)

    Christine May helped spearhead behavioral science at Noom, shaping it into an engine for user segmentation and accountability. As their former Head of Behavioral Science, she championed Noom’s “big picture” motivation model—tying everyday habits to goals—and played a role in scaling one-on-one coaching into a digital system for millions. Now, Christine helps consumer tech startups build habit-forming experiences rooted in evidence-based psychology. In our conversation, we explore: The book club principle: How to embed accountability in features customers actually want Why 90% of users reject direct accountability features (and how to solve this) How Noom's lengthy sign-up flow acts as a commitment filter The counterintuitive confidence level that predicts user success What makes fixed-length plans more effective than endless subscriptions How to design rewards around behaviors instead of outcomes The unexpected way social desirability drives product engagement This episode is packed with practical insights on designing for sustainable behavior change, creating effective accountability systems that users actually want, and the surprising psychology behind what motivates people to stick with challenging goals. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.

    42 min
  4. What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)

    5 MAR

    What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)

    Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and formerly Music Director of the Baltimore Symphony Orchestra, she’s Chief Conductor of the ORF Vienna Radio Symphony Orchestra and the Ravinia Festival, and Principal Guest Conductor of the Philharmonia Orchestra and the Philadelphia Orchestra. She has recorded 200+ titles and is the only conductor to receive a MacArthur Fellowship. In this episode, we explore: How giving people max autonomy drives performance  How to balance elite talent with team cohesion Theories on talent selection to build top teams The "no shortcuts" practice philosophy  This episode is great for anyone building teams. It offers powerful insights on creating excellence at scale, balancing autonomy with accountability, and fostering self-motivation. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs ⁠here⁠.

    32 min
  5. What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)

    16 FEB

    What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)

    David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-time, David spent 12 years in tech, starting at Google where he worked on flagship products including YouTube, AdWords, and Google Play, before leading growth and marketing initiatives at Discord and Aalto. Now, David combines his expertise in product growth with his mastery of psychological principles from magic, consulting with series A and B startups while maintaining a rigorous performance schedule that includes over 60 shows at Hollywood's prestigious Magic Castle. His unique background bridging tech and magic makes him a distinctive voice on user psychology, attention, and engagement. In our conversation, we unpack: A magician's secret for creating engaging experiences How magic shows achieve retention (and what products can learn from it) The misdirection technique that can transform user experiences What magicians know about building trust that most companies miss The surprising way performers make experiences feel personalized at scale From Google to the stage, David Gerard has mastered both tech product growth and performance magic. In this episode, he reveals the psychological principles behind great magic shows and how product teams can apply them to create experiences users can't look away from. A must-listen for growth, product and design leaders looking to add a touch of magic to their user experience. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs⁠here⁠.

    45 min
  6. What product teams can learn from the author of Ender’s Game | Orson Scott Card, Author

    2 FEB

    What product teams can learn from the author of Ender’s Game | Orson Scott Card, Author

    Orson Scott Card is the author of Ender’s Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestselling works. Ender’s Game is widely read in schools across the US and has been included in some educational curricula. In our conversation, we explore: His approach to creating page-turners: Why telling users what's coming beats clever "hooks"  His method of ensuring the reader understands his writing (great for design teams)  His unique perspective to character development that could help with customer interviews  The one trick Orson uses for getting real feedback This episode teaches product teams how to apply storytelling principles to build more engaging, intuitive products. Whether you're working on marketing, user experience, or team leadership, Orson Scott Card's insights on crafting immersive narratives that respect both audience and reality offer valuable lessons for anyone building products people love (and pay for). Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs⁠here⁠.

    38 min
  7. What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)

    19 ENE

    What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)

    Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and scooter operator. She is a former Director of Product at Booking.com, where she pioneered user growth strategy across global markets. As an early product leader at Lyft, she architected the company's expansion into new cities and innovative verticals. At Eventbrite, Kristina transformed the business from a US-only operation to a powerhouse platform across 20+ markets, founding and scaling teams throughout Europe and Latin America.  Kristina began her career at Intuit, building international payments that transformed how small businesses pay vendors across borders. When Mint.com was acquired by Intuit, she drove their expansion into new markets. She holds five patents. In this episode, we explore: When to rely on A/B tests compared to taking bigger strategic bets The hidden psychology behind last-minute purchase decisions Why showing unavailable options can drive more conversions The unexpected power of surfacing micro-details in product listings How to balance user preferences with innovation risks This episode is packed with insights from a trailblazing product leader who has run thousands of experiments at top product growth companies. It's essential listening for teams looking to shape user behavior through thoughtful product decisions. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs ⁠here⁠.

    39 min
  8. What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)

    5 ENE

    What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)

    Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as a world-class marketer, combining storytelling, positioning and distribution insights to make Massican what it is today. In our conversation, we discuss: The theory of pricing (and the sweet spot in wine pricing) Why you should build your distribution channel before the product The key to building a premium brand experience Massican’s secret for reducing risk in a very risky market How to use language to build customer confidence  This episode is packed with fresh insights onpricing psychology,brand storytelling, and the art (and behavioral science) of crafting memorablecustomer experiences. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs⁠⁠here⁠⁠.

    33 min
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Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.

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