14 min
What SEOs Can Learn from NerdWallet's S-1 Content and Conversation: SEO Tips from Siege Media
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- Marketing
NerdWallet going public is big, but what’s bigger? Their link building strategy.
NerdWallet’s journey to a billion dollar company wasn’t all rainbows and butterflies. While their best-in-class content marketing strategy may say otherwise, in 2017, they were penalized by Google due to their syndicated article campaigns.
As traffic numbers declined, NerdWallet’s strong investment in high-quality content and brand positioning allowed them to recover quickly.
In this episode of Content & Conversation, CEO Ross Hudgens and Drew Page, Associate Director of Marketing, break down why SEO and content is a major factor to NerdWallet’s success. And additionally, why raising capital is an important acquisition strategy in finance verticals where links are tough to come by.
NerdWallet going public is big, but what’s bigger? Their link building strategy.
NerdWallet’s journey to a billion dollar company wasn’t all rainbows and butterflies. While their best-in-class content marketing strategy may say otherwise, in 2017, they were penalized by Google due to their syndicated article campaigns.
As traffic numbers declined, NerdWallet’s strong investment in high-quality content and brand positioning allowed them to recover quickly.
In this episode of Content & Conversation, CEO Ross Hudgens and Drew Page, Associate Director of Marketing, break down why SEO and content is a major factor to NerdWallet’s success. And additionally, why raising capital is an important acquisition strategy in finance verticals where links are tough to come by.
14 min