What SEOs Can Learn from NerdWallet's S-1

Show Notes:

• 00:22: Disclaimer: Not investment advice! But, still important
• 00:38: What can we learn from NerdWallet’s traffic history
• 1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
• 3:36: Why multiple strategies can help combat unexpected traffic hits
• 4:04: NerdWallet’s “sin” in syndication
• 5:07: How top-of-funnel reach has contributed to NerdWallet’s success
• 5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
• 7:03: How NerdWallet bets on quality, vulnerability to Google
• 7:53: Is it alright to be dependent on Google?
• 8:27: How younger companies can leverage their funding rounds for links and press
• 9:38: Solving for Quick Answers is still crucial
• 10:31: The risk of Google taking over tools
• 11:56: NerdWallet’s privacy and security concerns
• 13:33: What it means when a billion dollar company is built on SEO and content
• 14:23: When can we expect a Siege Media IPO on the markets?

Show Links:

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• Follow Ross on Twitter

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