What should my affiliate newsletter and overall communication cadence be?

JEBCommerce Founder, Jamie Birch, takes a question from a prospective client: “What should my affiliate newsletter and overall communication cadence with my affiliates be?”Jamie discussed these points:

• Don’t communicate too little
• Don’t communicate too often
• Only communicate with your affiliates when you have something impactful to say
• If you don’t have anything impactful to say, find something impactful to say
• No less than quarterly because of seasonality, but that really isn’t enough
• Use both in network and outside network communication methods
• Find the preferred communication mediums of your affiliates and focus on that