Minimum Viable Podcast, by General Collaboration

Elliott Poppel
Minimum Viable Podcast, by General Collaboration

Welcome to "*Minimum Viable Podcast*" – a new podcast and content series that goes beyond the surface to explore the depths of product creation. Each episode, hosted by Elliott Poppel, is a masterclass in innovation, combining deep insights, cross-disciplinary perspectives, and hands-on product analysis. From the psychology of user behavior to the aesthetics of design, from the cutting edge of technology to the timeless principles of storytelling, MVP leaves no stone unturned in its quest to uncover the secrets of product success. What sets MVP apart is its commitment to providing listeners w

  1. 3 DIC

    Building better products through always-on customer conversations

    From LEGO to Apple, community architect Jake McKee reveals how to transform product development through deep customer engagement. Learn his field-tested framework for weaving user voices into every stage, turning feedback into breakthrough innovations. --- Jake McKee, a pioneering community architect since 1996, reveals the hidden framework behind successful product development that most companies miss. Drawing from his groundbreaking work with LEGO, Apple, and Southwest Airlines, McKee unpacks his revolutionary "Community-Driven Product Development" methodology that transformed how industry giants build and launch products. Through compelling case studies—from LEGO's Mindstorms revolution to a game-changing golf technology launch—McKee demonstrates how bringing customers directly into the development process creates products that resonate deeply with markets. Learn why traditional beta testing fails, and discover the counterintuitive approach that turns customers into product co-creators and lifelong advocates. McKee shares his sophisticated "Big Four" framework for building effective community-product partnerships: finding the right voices, timing their involvement perfectly, focusing on concrete business outcomes, and designing engaging experiences that keep participants actively invested. Whether you're a Fortune 500 company or an early-stage startup, these battle-tested strategies bridge the crucial gap between product vision and market reality. Jake McKee is a community strategy pioneer who has shaped how global brands like LEGO, Apple, and Southwest Airlines engage with their customers. He currently advises companies on building effective community-driven product development programs and hosts two exclusive monthly events focused on customer experience and AI innovation. --- 00:00 Introduction to Community-Driven Product Development 11:19 Case Study: Golf Launch Monitors 20:25 The Importance of Relational Feedback 26:37 The Importance of Customer Feedback 32:43 Finding the Right People and Timing 42:48 Engaging with Existing Communities

    49 min

  2. 9 OCT

    Anthony Pierri’s Secret to Expert SaaS Messaging

    Anthony Pierri has a knack for taking complex ideas and turning them into clear, compelling messages. As the co-founder of Fletch PMM, Anthony has helped over 300 companies (mostly in SaaS), refine their positioning to stand out in competitive markets. This week on Minimum Viable Podcast, Anthony spoke to the tricky balance between strategy and execution, and how even the best product ideas can fizzle out if they aren’t communicated clearly. In this episode, we get real granular on how Anthony helped us at General Collaboration reshape our homepage messaging, the common pitfalls companies face when positioning their products, and why staying focused on core features is key. Anthony also talks about the importance of internal alignment and how to avoid losing sight of your strategy during the design process.

    47 min

  3. 2 OCT

    What Startups Get Wrong About Marketing

    Emily Kramer, Founder of Kramer HQ and Co-founder of MKT1, has led marketing teams at fast-growing companies like Asana and Carta. Now, she's on a mission to change how founders and leaders approach marketing. In this episode of Minimum Valuable Podcast, she shares common mistakes founders make, such as undervaluing marketing early on or copying their pitch deck directly onto their website. Emily also details the strategies that drive growth for her and her clients, including leveraging founder-market fit and identifying unique marketing advantages that can be doubled down on.

    47 min

  4. 25 SEPT

    A Guaranteed Playbook to Earn #1 on Product Hunt

    Launching on Product Hunt is a huge moment for any startup. We’ll be launching General Collaboration on Product Hunt on October 8th, so ahead of our launch, I recently sat down with two experts who have it down to an art form. Leo Bosuener heads up Social Growth Labs, they specialize in helping startups find their first thousand users through Product Hunt. Joining him is Tomás Hernando Kofman, co-founder of Not Diamond. Their AI tool for selecting LLM models was recently top dog on Product Hunt, racking up over 600 upvotes. Our conversation covered the full spectrum of Product Hunt, from nailing your launch day to building long-term momentum. What really stood out was the scope of how they use Product Hunt – it's not just about one big day, but a platform for ongoing growth and connection with users. Leo and Tomás shared strategies for crafting an irresistible tagline and timing your launch for peak impact. We also dug into how you can leverage your initial success and how to approach multiple launches over time. Whether it’s your first launch or you’re looking to refine your approach, there's great stuff here for everyone.

    54 min

  5. 26 JUN

    Bringing a Product Mindset to Corporate Engineering, with Atlassian’s Head of Corporate Engineering, Tal Saraf

    On this episode of Minimum Viable Podcast, I had the pleasure of sitting down with Tal Saraf, Head of Corporate Engineering at Atlassian. With a career spanning heavyweights like Microsoft, Amazon, Cisco, and Meta, Tal knows about building and scaling world-class products. But what really caught my attention was his experience the forefront of distributed collaboration for years, even before the pandemic upended everything. Tal has a unique perspective on what it takes to foster a thriving, connected culture when your team is scattered across time zones. Our conversation centered around a theme of navigating this new world of remote work without losing what makes your company, well, your company. Tal shared a wealth of practical strategies for not just surviving but thriving in remote settings. From reimagining onboarding to driving efficiency with reusable components, he painted a picture of a future where distributed teams aren't just getting by, but where they are actually able to be more effective. And the best part? These aren't just lofty theories—they're tested practices that Atlassian has put into action with incredible results. So if you're looking for fresh ideas and proven tactics to take your remote team to the next level, this episode is for you. Here's a breakdown of the key topics covered in the episode: - [03:55] Tal's journey from Microsoft to Atlassian - [10:55] Navigating the challenges of the pandemic at Facebook - [14:57] Adopting a hybrid work model at Atlassian - [22:26] The importance of diving deep into customer needs - [27:34] Balancing speed and stability in product development - [32:21] Leveraging Atlassian's tools for internal processes - [37:16] The role of AI in enhancing Atlassian's products - [44:38] Tal's approach to build vs. buy decisions - [49:53] Fostering a strong dogfooding culture at Atlassian

    51 min

  6. 19 JUN

    The Intentional Job Seeker's Guide to Career Transitions: Advice from Anthony Nardini

    Anthony Nardini, the founder of NEXT Careers, knows a thing or two about navigating career transitions. After spending 11 years at Goldman Sachs across various cities and roles, Anthony found himself volunteering with organizations focused on career mentorship in his spare time. This experience inspired him to leave behind his successful finance career and dive headfirst into the world of career development. Since then, he's built job search programs, worked in talent at VC firms, and now helps mid-career and senior-level professionals be more intentional about their next career moves. In this conversation, Anthony shares his thoughts on what it takes to make a successful career transition, whether you're looking to change industries, pivot to a new role, or just be more proactive in managing your professional journey. He challenges the conventional wisdom around job searching and networking, offering fresh perspectives and practical strategies for standing out in a competitive market. If you've ever felt stuck or uncertain about your career path, this episode is a must-listen.

    49 min

  7. 12 JUN

    How Getro's Co-Founders Use Values-Driven Leadership to Shape Company Culture

    On this week's episode of Minimum Viable Podcast, I had the pleasure of chatting with Evan Walden and Maveric Real, the dynamic duo behind Getro, a network management platform that's made waves in the venture capital and private equity world. Evan, the company's CEO, is a seasoned pro when it comes to all things sales and growth, while Maveric, Getro's President, is the engineering and product development guru. Together, they've grown Getro from a scrappy startup to a serious player over the past eight years, all while navigating the tricky balance of scaling fast and building an awesome product. Evan and Maveric were super open about the lessons they've learned as leaders with different strengths and priorities trying to collaborate and communicate effectively. Listening to them, a clear through line emerged: the key to their partnership's success is a genuine commitment to understanding where the other is coming from. Whether they're hashing out Getro's big-picture strategy or going back and forth on which customers to prioritize, these two have built a relationship grounded in mutual respect and a shared vision for where they want to take the company. They've also managed to create a culture that puts a premium on human connection, even while running a fully remote operation. Honestly, any startup founder looking to build a company that can roll with the punches and come out stronger could learn a thing or two from Evan and Maveric.

    44 min

  8. 5 JUN

    Privacy vs Personalization with Joe Toscano, CEO/Founder at DataGrade & Expert on Netflix's "The Social Dilemma”

    This episode features Joe Toscano, founder of DataGrade and author of "Automating Humanity." Joe's journey into the world of data privacy is pretty wild - it all started during his time as a consultant for Google, where he saw firsthand just how much potential there was for abuse and how little ethical oversight there was around data usage. That experience lit a fire under him to become a vocal advocate for digital privacy. He's since advised the US attorneys general on antitrust cases against big tech, helped shape privacy laws across multiple states, and even got featured as an expert in the Netflix documentary "The Social Dilemma." Our conversation took a deep dive into the complex landscape of data privacy and the unique challenges startups face in balancing innovation with responsible data practices. We grappled with some big questions: How do we protect individual privacy while still reaping the benefits of data-driven innovation? What does it really mean for a startup to prioritize privacy, and how can they make it a core part of their culture? How can companies build trust with their users in an era of increasing skepticism? Joe's insights offer a roadmap for navigating these tricky issues. Whether you're a founder just starting out or a seasoned entrepreneur, this episode is full of practical wisdom and thought-provoking ideas that will challenge how you think about data privacy.

    55 min
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Welcome to "*Minimum Viable Podcast*" – a new podcast and content series that goes beyond the surface to explore the depths of product creation. Each episode, hosted by Elliott Poppel, is a masterclass in innovation, combining deep insights, cross-disciplinary perspectives, and hands-on product analysis. From the psychology of user behavior to the aesthetics of design, from the cutting edge of technology to the timeless principles of storytelling, MVP leaves no stone unturned in its quest to uncover the secrets of product success. What sets MVP apart is its commitment to providing listeners w

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