What the F...mcg‪?‬ FieldAssist

Kartikay Mehta is an accomplished FMCG leader with 23 years of intensive FMCG experience. Since 2012,  he has been with Unibic Foods and is currently their National  Sales Director. With an exceptional understanding of the industry’s nuances, he has spent the last 8+ years building a global presence for the brand while also notching up a 35% CAGR for Unibic.
His unbridled enthusiasm and infectious smile belie his deep expertise in sales strategies, business development, and customer relationship management. Kartikay has played a huge role in driving Unibic's sales growth and is leading the operational charge of scaling up Unibic to a Rs 1000 cr business of the future.
In this episode of Cost of Failure: Secret Hack for Being an Agile Leader, tune in to this refreshing chat between Kartikay and Paramdeep Singh, CEO of FieldAssist as he shares some interesting stories from how he builds distribution to how he aligns his team with the company’s dream, and how he’s learnt to be an agile sales leader.  

Sanjeev is a veteran spending almost 30 years in the FMCG industry. With rich experience in the food & beverage industry, for brands like Amul, Frooti, Godrej, Pillsbury, Umang & The Laughing Cow, he has transformed the sales culture in these organisations with new business models, or by way of entering new categories, segments, geographies and verticals.
For him, customers always need to be at the centre for developing any new and differentiated products or targeted GTM strategies. That especially holds true for premium categories like cheese, where consumers’ purchase behaviour is impacted by the high price points and unfamiliarity of the category.

On our next podcast on 'Engage, Educate and Empower – India’s Cheesiest Retail Story.' Catch Sanjeev as he shares some really innovative marketing and consumer engagement strategies that he deployed to make sure that more and more people try out and love the taste of The Laughing Cow cheese in India.

In our first episode, our CEO, Paramdeep Singh chats with Siladitya Sarangi, Country Manager of Deoleo India on ‘How An International Company In India is Changing Consumer Habits With A Premium Food Product.’
With more than 15 years of experience in the Industry, Sila, as we affectionately call him, has developed a keen eye for combining people and technology to scale up a complex premium product like olive oil. 

Catch him as he spills the beans on how Deoleo is evolving the olive oil usage habits in Indian consumers and how he’s building a fan following amongst his distributors and retailers in India.