What The Fab Podcast

Elise Armitage
  • 5.0 (35)
  • ENTREPRENEURSHIP
What The Fab Podcast

The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women's voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur. Let's get into some real talk. @wtfab / whatthefab.com

  1. 05/24/2023

    Building a Personal Brand and a Business That Supports Your Lifestyle (Esp When Sh*t Hits The Fan), with Nicole Nieves

    70: In this episode, I’m chatting with my brilliant and talented friend Nicole Nieves. Nicole is a brand marketing and business consultant who helps entrepreneurs amplify their message and elevate their personal brands to attract their dream clients and scale their businesses. We get into: - Her BRAND framework for identifying and building a personal brand - Best practices when it comes to marketing your brand online  - Building your business and brand around your lifestyle  - Her personal experience with having to step away from her business for months due to an ongoing lawsuit—and the importance of building a brand and business that can sustain itself without you If you enjoy this episode, we’d love it if you shared it! Snap a screenshot and share on Stories, tagging me @wtfab and Nicole @thebrandvibe.  Quick links from the episode: Connect with Nicole: The Brand Vibe / @thebrandvibe / @thenicolenieves Nicole’s Freebie: Build-A-Brand *TW: Video of Nicole’s son mentioned in this episode SEO Webinar Flodesk Sunbasket

    1h 3m

  2. 05/10/2023

    The State of the Influencer Economy with Erica Gatlin

    Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 69: Today we’re chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she’s seen it all in this industry. If you’re a content creator, you’ve probably wondered at least once or twice lately, what’s going on with brands right now?? There’s a palpable shift that we’re all noticing and Erica and I chat about what we’re seeing and how to navigate this shift. We get into:  Secret things brands don’t want you to know Trends that she sees happening in the influencer marketing industry that are cyclical Some of the surprising things we’re noticing in the industry right now, including new clauses and language to watch out for in your contracts Our hypotheses of why we’re seeing the shifts that are currently happening  I’d love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab) with your key takeaways. Quick links from the episode: Connect with Erica on LinkedIn  TC Management Co.  SEO Webinar: Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here AMEX Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up! Nuuly: Get $10 off your first Nuuly rental here

    47 min

  3. 05/03/2023

    From Concept to Product: How COVRY Is Changing the Game With Their Inclusive Eyewear

    68: Today we’re chatting with the founders of COVRY, an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger! Athina Wang and Florence Shin met in high school and have been close friends throughout their journey in the fashion industry. Frustrated by the lack of comfortable options for diverse face shapes, they teamed up to create an innovative approach to fit and design. In our conversation, we chat about: How they identified and confirmed a need in the market (even though some told them their market would be too small) What goes into creating a product-based business? The journey from concept to actually launching product, plus some surprises along the way How they launched their Kickstarter campaign and the one thing that helped them make it a success and surpass their fundraising goal We’d love it if you shared this episode! Snap a screenshot and tag us in an Insta story, @wtfab and @shopcovry. Quick Links from the Episode: Shop Covry / @shopcovry Amex Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up! Flodesk: Try Flodesk for free Nuuly: Get $10 off your first Nuuly rental here

    46 min

  4. 04/26/2023

    My Journey with Therapy + Using Cognitive Behavioral Therapy to Deal with Worry

    67: In today's solo episode, I'm sharing details on my personal journey with therapy—how/why I started it years ago, including the good, the bad, and the ugly, as well as why I think therapy is a powerful tool for growth. I also get into some specific techniques I've been learning and practicing lately about how to deal with anxiety that comes in the form of worry. I chat about: - Why your brain defaults to worrying - The first step in using Cognitive Behavioral Therapy (CBT) to stop worrying - A quick and effective gentle grounding exercise to help bring you back to the present moment and stop worry in its tracks - What's a worry station and how do you use it? Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast! Quick links from the episode: Bloom: Try the Bloom app for 30 days free Sunbasket: Get $90 off your first four Sunbasket deliveries Nuuly: Get $10 off your first Nuuly rental here

    28 min

  5. 04/12/2023

    Mindset Shifts & Quantum Leaps: Achieving Sustainable Success with Holistic Business Coach Tiffany Napper

    66: We have a fire conversation for you today with Tiffany Napper, a holistic business coach who helps turn overwhelmed creative business owners into thriving CEOs. Tiffany is one of my business besties and a friend of mine from a mastermind group. I've gotten such great advice and tips from her over the years and I know you will too in this conversation! We get into: - The one thing that seven-figure business owners and huge celebrities that she's worked with (like Elton John, Alicia Keys, and John Legend) have in common - Money mindset tips and tricks you have to try—and what Cheetos have to do with it - The two types of people you need to have in your network in order to thrive - One thing that tends to hold women back from having a successful and thriving business - Lessons that Tiffany has had to unlearn in order to step into her power as a successful entrepreneur Snap a screenshot of the podcast and tag me @wtfab and @tiffanynapper sharing your thoughts on this episode, so we can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast! Quick links from the episode: Momentous Mastermind (kicks off May 1st) BGA Journal - Use code WTFAB10 for 10% off Connect with Tiffany: @tiffanynapper / tiffanynapper.com American Express Gold referral link - Get 90,000 bonus points when you sign up! Try Flodesk for free

    1h 1m

  6. 04/05/2023

    Top 5 Skincare Tools I’ve Tested Over the Years and Am Obsessed With

    65: For today's episode I'm switching things up from my usual BTS business convos and sharing my top five favorite skincare tools. I've tested A LOT of skincare tools over the years, and these are my holy grail ones that I've been using for years. These tools WORK and in this episode I go into each one, why I love it, and how it benefits the skin. Linking each of the products below so you can check them out! 1. Dermapore 2. Trophy Skin Microdermabrasion Machine 3. NuFace (+Skinny Confidential Ice Roller - use code WTFAB for 15% off sitewide) 4. Michael Todd Sonicsmooth (Another fav: The Skinny Confidential Hot Shave Razor + Cream - use code WTFAB for 15% off sitewide) 5. Face Steamer Bonus skincare tool that I'm testing out right now: The Droplette. Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast! Quick links from the episode: American Express Gold referral link - Get 90,000 bonus points when you sign up! Nuuly - Get $10 off your first rental

    26 min

  7. 03/29/2023

    Pushing the Boundary of an Upper Limit: How Hitting 300K Monthly Pageviews Triggered My Subconscious Self-Sabotage

    Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 64: I'm doing a solo episode today and chatting about an Upper Limit I've recently hit. The Upper Limit Problem was coined by psychologist Gay Hendricks, and it's the idea that subconscious self-sabotage happens when we get a taste of something great (like a promotion, financial success, being in a great relationship, a big launch, or any other measure of success). In this episode, I'm chatting about: - How hitting 300,000 monthly pageviews on my site has triggered my Upper Limit and the negative thoughts I've been having from it - The specific steps I'm taking to push the boundaries of this particular Upper Limit - Journaling prompts that are helping me work through this - How I'm reprogramming my mind to attract more success and what I want more of Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast! Quick links from the episode: The Big Leap Episode #22: The Big Leap Summary—How to Move Past Your Upper Limiting Beliefs & Live a Happy, Successful Life Episode #33: Hypnosis, Dealing with Imposter Syndrome, and NLP With Renee Bowen Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here

    23 min

  8. 03/22/2023

    The Burnout Epidemic: A Deep Dive Into Personal Care With Burnout Management Coach Emily Ballesteros

    63: Today we have a fire conversation for you with burnout management coach Emily Ballesteros! We did a deep dive on how to actually manage and prevent burnout. She shares some amazing insights and strategies (beyond like, take a bubble bath). Listening to her share tips and advice gave me so many reflections and a-ha moments, and I know they will for you too. In this conversation, we get into:  - Why the 40-hour work week is completely outdated and sets us up to fail - The five areas of burnout management - How Emily recommends pacing yourself during your work and setting boundaries - Quiet quitting—what is it, why is it trending, and does Emily encourage it? - How to approach personal care as a pyramid to ensure your non-negotiables are met - The concept of a "third place" (where people go to socialize outside of work and home), how that's disappearing, and the impact that has on our mental health Snap a screenshot of the podcast and tag me @wtfab and Emily @emilybruth sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast! Quick links from the episode: Connect with Emily: @emilybruth / Emily's website Sunbasket: Get $90 off your first four Sunbasket deliveries Nuuly: Get $10 off your first Nuuly rental here

    1h 2m
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Trailer

5
out of 5
35 Ratings

About

The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women's voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur. Let's get into some real talk. @wtfab / whatthefab.com

Information

  • Creator
    Elise Armitage
  • Years Active
    2020 - 2023
  • Episodes
    70
  • Rating
    Explicit
  • Copyright
    © Elise Armitage
  • Show Website
    What The Fab Podcast

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