what the heck is GEO (AI search, rankings, $$$)

Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages.

Timestamps:

00:00 - Intro

00:51 - What is GEO/AI search?

02:18 - Who GEO is most effective for?

08:16 - How AI search actually functions

12:31 - Tools and strategies for optimizing for AI search

16:45 - Why are people obsessed with GEO

19:56 - Discussion of available tracking tools

22:41 - Final Thoughts on AI Search and GEO

Key Points:

• GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini

• AI search works by expanding user queries into multiple derivative searches, then scraping top Google results

• Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses)

• Success requires getting your brand mentioned on multiple high-ranking pages that AI references

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