Influencer Marketing Talks

Cure Media
  • 4,5 (11)
  • MARKETING
  • CHAQUE SEMAINE
Influencer Marketing Talks

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com

  1. -3 J

    Owning the Marketing Moment with a Cultural Calendar

    How can brands stay relevant and create authentic connections in an ever-changing landscape? The answer: a Cultural Calendar!   In this episode of Influencer Marketing Talks, Frida Ekholm, Creative Lead and Sanna Ödmark, Head of Marketing at Cure Media, break down how brands can strategically align their marketing with key cultural moments -think movie releases, festivals, and viral trends -to boost engagement and brand impact. We highlight brands that have nailed cultural marketing and share practical steps on how to get started with your own cultural trend monitoring.

    15 min

  2. 12 FÉVR.

    The Biggest Content Trends Shaping Social Media in 2025

    What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don’t exist in a vacuum but are influenced by shifts in consumer behavior, global events, and cultural movements.   Joining us is Jade D’econzac Mbay, Creative Strategist at Cure Media, who brings her expertise in crafting standout creative concepts for brands. Together, we unpack three major movements driving the content landscape: Creative Disruption, Community & Belonging, and Captivating Formats.   From Joyful Escapism and Creative Cross-Overs to the rise of Chaotic Play, we discuss what these trends mean for brands and how marketers can stay ahead in an ever-evolving digital space.

    18 min

  3. 5 FÉVR.

    Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom

    This week, we’re joined by Johanna Andrén, Head of Marketing at Tre, to explore what it takes to build a strong, differentiated brand in the competitive telecom industry. We discuss: How brands can stand out in a crowded market The importance of defining your brand’s “star” Why looking beyond your own industry can fuel innovation Johanna also shares her approach to fostering a culture of experimentation, making quick decisions, and learning from failure—key ingredients for staying ahead in today’s fast-moving landscape. Plus, we take a deep dive into Tre’s major investment in 3Arena and why Johanna sees it as a powerful strategy for both customer connection and internal pride. And don’t miss her insights on why every marketing strategy should balance structured planning with bold, unexpected wild cards.

    18 min

  4. 29 JANV.

    What TikTok’s US Ban Means for Brands and Marketers

    In this week’s episode of Influencer Marketing Talks, we’re tackling one of the biggest disruptions in the social media world: TikTok’s potential ban in the US. What does this mean for brands, creators, and the future of marketing strategies? Tune in as we break down the latest updates, explore key takeaways, and share concrete advice on how to future-proof your social media strategy in today’s ever-evolving digital landscape!

    12 min

  5. 22 JANV.

    UGC Done Right: How Wolt is Scaling Across Markets

    Welcome to a new season of Influencer Marketing Talks! In this first episode, we speak with Dilnaz Gemici, Regional Content Manager at Wolt, about how the company integrates both traditional influencer marketing and user-generated content (UGC) to drive growth in multiple markets. Dilnaz shares her practical advice for brands starting out with UGC, discusses the key elements for running effective campaigns, and outlines Wolt’s plans to expand their UGC efforts to 13 markets in 2025. Tune in for a thoughtful discussion on how brands can use UGC and influencer marketing to scale effectively.

    17 min

  6. 18/12/2024

    10 Years of Cure Media: Lessons and the Future of Influencer Marketing

    In this episode, we’re joined by Sam Foroozesh, CEO and co-founder of Cure Media, to reflect on a decade of shaping the influencer marketing industry. Sam takes us through the evolution of the field, from the early days of blogs and discount codes to today’s influencer entrepreneurs, while sharing key milestones from Cure Media’s 10-year journey. We also explore future trends, industry challenges, and insights to help you make impactful decisions in the years ahead.

    19 min

  7. 04/12/2024

    The Beauty Playbook: Influencer Strategies for 2025

    In this episode, we’re joined by Julia Arheden, a beauty enthusiast and influencer marketing expert. With extensive knowledge in shaping strategies for top-tier beauty brands like Sephora, Julia brings her expertise to the table as we explore the future of beauty (influencer) marketing. From finding the perfect balance in influencer tiers to tackling the challenge of short-term trends vs. long-term impact, this conversation is packed with insights every beauty brand needs to hear.

    18 min

  8. 20/11/2024

    Turning Marketing Insights into Action with Mikael Lenneryd

    In this episode, we’re joined by Mikael Lenneryd, CMO at Apoteket, one of Sweden’s leading pharmacy brands on how they turn data and consumer insights into actionable marketing strategies. Mikael shares how Apoteket balances the needs of a diverse customer base, from traditional pharmacy users to the modern consumers. Plus, Mikael discusses the challenges and opportunities marketers will face in 2025, offering practical advice for staying ahead in a rapidly evolving industry. Tune in for valuable strategies to transform insights into impactful action!

    23 min
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À propos

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com

Informations

  • Création
    Cure Media
  • Années d’activité
    2021 - 2025
  • Épisodes
    100
  • Classification
    Tous publics
  • Copyright
    © Copyright 2022 Cure Media | All rights reserved.
  • Site web de l’émission
    Influencer Marketing Talks

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