What we can learn from DOJ trial and API Leak for SEO?

This episode is focussing the article "What we can learn from DOJ trial and API Leak for SEO?" by Olaf Kopp It examines recent disclosures from the DOJ antitrust trial against Google and a 2024 Google API leak. The author uses a Google Leak Analyzer to compile and summarize these insights, focusing on how they reveal the inner workings of Google's search algorithms and ranking systems. The piece explores key areas such as the role of user signals, the use of click data through systems like Navboost and Glue, and the significance of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) in quality evaluation. Additionally, it discusses algorithm development, the impact of Generative AI (GenAI) on search, and provides conclusions for SEO professionals based on these newly revealed mechanisms.

https://www.kopp-online-marketing.com/what-we-can-learn-from-doj-trial-and-api-leak-for-seo