B2B Craftworks

B2B Writing Institute
  • 5,0 (6)
  • MARKETING
  • CHAQUE SEMAINE
B2B Craftworks

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.

  1. 25 NOV.

    Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪

    Send us a textThe conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.Google these folks for more info:&...

    27 min

  2. 20 NOV.

    Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪

    Send us a textPull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragemen...

    25 min

  3. 11 NOV.

    What writers should post on LinkedIn (Proof, prowess, personality)

    Send us a textMost of the writers I work with aren't sure what to do with LinkedIn.The promise is obvious: a free platform that just costs time to potentially get in front of your target audience."But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..."So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post!www.b2bwritinginstitute.comSupport the show

    5 min

  4. 4 NOV.

    Cruel World (How I Became an Optimist)

    Send us a textOn this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are the tangible changes I've experienced? It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work.More about coaching: https://b2bw...

    6 min

  5. 28 OCT.

    How to be happy without a happy life (3 Mindset habits of successful freelancers)

    Send us a textI was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference! Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyASupport the show

    8 min
  6. Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]

    21 OCT.

    Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]

    Send us a textIn the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience. Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher levels...

    39 min
  7. Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]

    14 OCT.

    Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]

    Send us a textSarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader. The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them ...

    39 min

  8. 7 OCT.

    Weird, old, FAT.... and good at business?

    Send us a textDo you meet the strict criteria for someone who's allowed to be good at business? No? Me either. Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on.Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENoSupport the show

    12 min
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À propos

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.

Informations

  • Création
    B2B Writing Institute
  • Années d’activité
    2020 - 2024
  • Épisodes
    63
  • Classification
    Tous publics
  • Copyright
    © 2024 B2B Craftworks
  • Site web de l’émission
    B2B Craftworks

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