When Academia Hits the Showroom: How Ashley DeBoer is Elevating the Dealership Experience

Ashley DeBoer, the dynamic Vice President at Mint Motors, shares her inspiring journey in the automotive industry as she climbs the ranks in just five years. With a unique blend of academic prowess and practical dealership experience, Ashley is redefining customer experiences and advocating for a more inclusive landscape in the industry. Tune in to discover how Ashley's pursuit of a doctorate is not merely academic but a catalyst for transformative change, bringing fresh perspectives to dealership operations.

The customer experience in dealerships is revolutionizing, and we’re dissecting what it takes to align with evolving consumer expectations. From the rise of online vehicle purchases to the critical importance of post-sale engagement, this episode offers a roadmap for dealerships aiming to foster long-term customer relationships. By uniting sales and service teams and emphasizing leadership that models desired behaviors, dealerships can excel in delivering satisfaction and human connection in a competitive market. 

Ashley also candidly discusses her journey of finding her voice in a male-dominated field and the crucial role of mentorship and networking in advancing women’s careers. Ashley provides actionable insights for creating a diverse and empowered workforce. This episode is a rallying call for women to shoot their shot, leveraging courage and resources like LinkedIn to carve new paths and thrive in a rapidly evolving industry. Join us in fostering a community that champions women's leadership in automotive.