Marketing In The Now

Nowspeed
  • 0,0 (0)
  • МАРКЕТИНГ
Marketing In The Now

Marketing In the Now is an interview-based podcast and show hosted by David Reske, CEO of Nowspeed Digital Marketing. It is focused on uncovering the myths and misunderstandings of marketing and leadership with some of the world’s most interesting people. Guests include CEOs, founders and marketers from around the globe. Each episode is approximately 20-30 minutes.

  1. -2 ДН.

    How Generative AI is Transforming Search & Brand Marketing

    In this enlightening episode of "Marketing In The Now," host David Reske welcomes Mike Ensing, CEO and Co-founder of Revere, to explore the seismic shifts in digital marketing driven by generative AI and large language models like ChatGPT, Google Gemini, and Microsoft's AI-powered Bing. Mike, with a robust background that includes scaling AI businesses at RealNetworks and leadership roles at Microsoft, dives into how these technologies are reshaping consumer search behaviors and brand engagement. The discussion will cover the rise of AI-driven search platforms, the evolution from traditional SEO to Generative Engine Optimization (GEO), and the strategic adjustments marketers must make to thrive in this new AI-dominated landscape. Tune in to learn how to leverage AI to enhance brand visibility, personalize customer interactions, and future-proof marketing strategies in a world where AI not only supports but dictates consumer discovery and decision-making processes.

    28 мин.

  2. 6 МАР.

    Mastering Pipeline Building

    In this enlightening episode of "Marketing In The Now," host David Reske welcomes Dimitri Vlachos, the CMO of Spacelift, to discuss the nuances of building a sustainable growth pipeline in B2B marketing. Dimitri shares his extensive insights on developing a structured and measurable system for generating, nurturing, and converting leads into customers. The episode delves into how modern marketing technologies like AI can revolutionize pipeline strategies by enabling precision targeting and personalized customer engagement. Listen as Dimitri explains the critical role of aligning marketing and sales to ensure seamless progression of leads through the buyer’s journey, and how data-driven approaches can optimize every stage of the funnel for maximum conversion and revenue growth.

    27 мин.

  3. 11 ЯНВ.

    Building Global Marketing Excellence

    Dive into the world of global marketing with Brian Bakstran on "Marketing In The Now," where host David Reske discusses Brian's transformative strategies from his tenure at NetApp and Veeam. This episode explores how Brian's leadership propelled substantial market share growth and revenue increases through strategic alignment of marketing and sales across global markets. Learn about leveraging advanced marketing tools for precision targeting, balancing global consistency with local nuances, and fostering high-performing, collaborative teams. Join us for a session filled with actionable insights to enhance your global marketing efforts.

    30 мин.

  4. 9 ЯНВ.

    Unlocking Revenue-Focused Marketing

    This week on "Marketing In The Now," join host David Reske and guest Melanie LoBue, a seasoned B2B executive and digital marketing strategist, as they delve into the transformative approach of revenue-focused marketing. With two decades of experience driving growth for tech and financial services, Melanie outlines how businesses can shift from traditional marketing roles to becoming crucial revenue generators. The episode unpacks the evolution from marketing as a cost center to a revenue powerhouse, highlighted by Melanie's proven strategies for scaling high-growth companies toward $100M targets. From defining precise revenue objectives and customer profiles to integrating marketing with sales, Melanie provides actionable insights on building marketing operations that directly contribute to a company’s financial goals. Tune in to learn how to harness data-driven marketing strategies to not only meet but exceed your revenue targets, ensuring your marketing efforts yield tangible results.   Listen and learn how to transform your marketing framework into a robust revenue-driving machine with expert tips from Melanie LoBue.

    26 мин.

  5. 19.12.2024

    Proven Strategies for Scaling Success

    In this week's episode of "Marketing In The Now," host David Reske sits down with Marina Erulkar, founder of Hampstead Solutions and a seasoned expert in scaling businesses. Marina discusses the critical balance between focus and efficiency required for sustainable business growth. Drawing from her vast experience across multiple industries, including technology, financial services, and healthcare, Marina shares valuable insights on identifying the right opportunities for growth and optimizing resources to achieve ambitious growth objectives. The episode delves into practical strategies for streamlining operations, automating routine tasks, and overcoming resistance to change, illustrated with real-life success stories from Marina's consultancy work. Tune in to learn how you can apply these principles to transform and scale your business effectively in today's competitive market. This episode promises to equip listeners with the knowledge and tools needed to navigate the complexities of business growth with strategic precision and operational efficiency.

    31 мин.

  6. 10.12.2024

    Leveraging AI for Next-Level Digital Marketing Personalization

    Join host David Reske on "Marketing In The Now" as he welcomes Zoe Kazmierski, Global Head of Digital Marketing at Pegasystems. In this episode, Zoe shares her expertise on leveraging AI-powered technologies in digital marketing to enhance customer engagement and drive sales. With a focus on B2B enterprise software and workflow automation, Zoe discusses the challenges and strategies of implementing personalization at scale within complex marketing environments. She explains how integrating data-driven insights can transform the digital customer journey, making it more engaging and effective. Listeners will gain valuable insights into creating personalized marketing strategies that not only attract but also retain customers in a competitive digital landscape.   Tune in to discover actionable tips and innovative approaches to scale your marketing efforts and achieve remarkable growth with personalization.

    31 мин.

  7. 02.12.2024

    Amplifying B2B Impact with ABM

    In this episode of "Marketing In The Now," host David Reske sits down with Bob Hebeisen, a seasoned marketing consultant and fractional CMO with over two decades of experience in B2B marketing for technology and services companies. Bob delves into the strategic implementation and benefits of Account-Based Marketing (ABM), a technique he has mastered through roles including head of global enterprise marketing for edX and marketing leadership at Glance Networks. This discussion will explore how ABM can transform customer acquisition by focusing on high-value accounts and creating personalized marketing campaigns that resonate deeply with targeted clients. Listeners will gain insights into the best practices for launching and scaling ABM efforts effectively, integrating it with other marketing strategies to drive substantial business growth, and navigating the complexities of today’s B2B environments. Bob’s expertise will provide invaluable guidance for marketers looking to enhance their strategic approach and achieve sustainable success through ABM. Tune in to uncover the secrets behind effective ABM and learn how to apply these strategies to your business for better engagement and conversion rates.

    28 мин.

  8. 15.11.2024

    How to Leverage AI for Content Marketing

    Tune into this week’s episode of "Marketing In The Now," where host David Reske sits down with Dom Odoguardi, a seasoned expert in go-to-market strategies. Dom delves into the revolutionary role of Artificial Intelligence (AI) in transforming content marketing. This episode explores how AI enables businesses to create highly personalized and effective content strategies, diving into the use of AI for enhancing personalization, optimizing outbound marketing, and exploring innovative content channels. From utilizing AI to understand audience behaviors and preferences to integrating content with sales efforts for greater impact, Dom shares invaluable insights and real-world applications that help companies connect with their audience more meaningfully. Learn how a data-driven approach, powered by AI, can lead to more targeted and engaging content, ultimately fostering stronger customer relationships and driving business growth.   Join us to discover how to leverage AI to elevate your content marketing efforts, making each interaction more personal and impactful.

    32 мин.
См. все (96)

    Об этом подкасте

    Marketing In the Now is an interview-based podcast and show hosted by David Reske, CEO of Nowspeed Digital Marketing. It is focused on uncovering the myths and misunderstandings of marketing and leadership with some of the world’s most interesting people. Guests include CEOs, founders and marketers from around the globe. Each episode is approximately 20-30 minutes.

    Информация

    • Автор
      Nowspeed
    • Годы выхода
      2022 - 2025
    • Выпуски
      96
    • Ограничения
      Без ненормативной лексики
    • Авторские права
      © Copyright 2023 All rights reserved.
    • Сайт подкаста
      Marketing In The Now

    Контент имеет ограничения

    Этот выпуск нельзя воспроизвести через веб-браузер в вашей стране или регионе.

    Чтобы прослушивать выпуски с ненормативным контентом, войдите в систему.

    Следите за новостями подкаста

    Войдите в систему или зарегистрируйтесь, чтобы следить за подкастами, сохранять выпуски и получать последние обновления.
    Выберите страну или регион

    Африка, Ближний Восток и Индия

    Азиатско-Тихоокеанский регион

    Европа

    Латинская Америка и страны Карибского бассейна

    США и Канада