When it comes to businesses and industries, there’s far more to Dallas than oil and the energy sector

Forging The Future of Business Education

Dallas’ connection to the oil industry is indisputable. But the city’s economy and business sector are no longer solely defined by the energy industry. 

In this episode of Forging the Future of Business Education podcast, presented by SMU Cox School of Business, in partnership with the Dallas Business Journal, the growth and diversification of industries in Dallas will be discussed by Shane Goodwin, associate dean, graduate programs and executive education of the business school, and Dale Petroskey, president and CEO at the Dallas Regional Chamber. 

“From AT&T to Frito-Lay to American Airlines to Texas Instruments, the industry diversity here is so different than most cities. We have a lot of everything because we’re a big economy,” said Petroskey. 

That robust economy depends on a workforce that aligns with employer needs. For SMU Cox School of Business, this means ensuring students are not just job ready but are prepared for the future.

“We want to make sure we’re building resiliency into their skill set today to help propel them into that C-suite or a leadership position;” said Goodwin.

Listen to this episode to learn about:

  • The types of talent and skills employers are seeking (5:56)
  • How the Cox School of Business meets students’ needs (12:30)
  • Economic and diversification trends (17:35)
  • How new arrivals can assimilate into the community (22:42)


Discover how SMU Cox School of Business is shaping the workforce of today and the future.

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