When It Comes to Recruitment, It’s All About Brand | Skilled Trades Business Tips

Your recruitment is only as good as your employer brand.

That means that if you want to attract and retain the long-lasting talent it takes to build top-performing teams, you need to put in the sweat equity it takes to cultivate brand equity.

Do you know how your employees feel about your company? Are you living your values as an employer or are they platitudes used to decorate your walls? 

Culture can make or break your business — and culture begins and ends with brand. 

In this episode, Josh and Warren discuss the keys to building the kind of employer brand it takes to consistently build top-performing teams and never worry about talent again.

They cover:

- Why employer brand is the foundation of culture.

- How to craft a brand that resonates with employees and potential hires alike.

- The questions you need to ask yourself about your brand equity.

- Understanding the drastic changes necessary to perfect your employer brand. 

- How to measure employee engagement.

- The importance of storytelling in building a brand. 

Special thanks to our sponsor Yellowstone Local for making this show possible!

This episode was produced and brought to you by Reignite Media