When the concept execution is misaligned with the insight

In this episode, we explore the pitfalls of misaligned concepts through the lens of two struggling creative executions: a disconnected "Superman" imagery and a culturally inappropriate portrayal of surgical efficiency. They underline the vital role of aligning creative briefs with persona insights, emphasizing collaboration with creative agencies, and asking insightful questions to ensure creative concepts are in the best position to communicate the intended message effectively.