When to hire an executive assistant (and why you keep putting it off...) with Monique Helstrom

Meet Monique Helstrom, former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships.

In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business. 

Monique also shares three unconventional ways to get more clients—from treating employees well to leaning into referrals and focusing on how your company presents itself to the world (a.k.a. “executive presence”). If you’ve been thinking about hiring an assistant—or just need better collaboration with the one you have—this episode is a must-listen.

Some takeaways...

1. It’s Supposed to Be Work (At First): Don’t expect instant relief. Onboarding a great assistant is an intimate process that requires time, clarity, and trust.
2. Female Entrepreneurs, Take Note: You can do everything, but you don’t have to. Let go of the guilt and you'll see the ROI of having support.
3. Sht You Hate vs. Sht That Moves the Needle: Offload tasks that drain your energy or aren’t in your zone of genius—especially those that don’t push your business forward.
4. 3 Ways to Earn More Clients (Unconventionally):
   • Treat Your Employees Well: Happy employees are your best brand ambassadors.
   • Focus on Referrals: Stay top of mind with past clients—you’ll be amazed by how many people they can send your way.
   • Mind Your “Executive Presence” (Business Persona): Align the way you speak and act with the brand you want to convey to potential clients.

Need help bridging that executive–assistant relationship gap?

Connect with Monique at www.MoniqueHelstrom.com. 

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