Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)

In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com

Topics discussed in this episode:

• Why attribution is crucial for business leaders and executives in making informed marketing decisions
• How a click-based, first-party data model provides a "single source of truth."
• The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
• What different attribution models reveal about the customer journey.
• Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
• Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
  
  

Links & Resources

Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp


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