Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)

Mary Tan & Alexane Ricard
  • 5.0 (2)
  • KIDS & FAMILY
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Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)

Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

  1. 6D AGO

    Whisker Report - Episode 22 Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future

    This week on The Whisker Report, hosts Mary Tan, Alexane Ricard, and producer Mark Winter welcome Deborah Cribbs, founder of the impactful Give Them Ten Movement. Deborah shares how this growing initiative is transforming cat welfare by driving a national “Cat Culture Shift,” improving live release rates, and saving thousands of feline lives across multiple states. Tune in to learn how the movement began, the innovative campaigns they've launched — including the latest “Get a Cat for Your Cat” initiative — and how shelters, communities, and advocates can join the mission to double the love and change the way we all think about cats.

    34 min

  2. MAR 7

    Whisker Report - Episode 21 From Stray to Saved: How VOKRA is Changing Lives

    This week on The Whisker Report, Mary and Alex welcome Maria Soroski and Karen Duncan, co-founders of Vancouver Orphan Kitten Rescue Association (VOKRA). Since 2000, VOKRA has been on a mission to end cat overpopulation and homelessness through rescue, rehabilitation, and adoption, with a strong focus on Trap-Neuter-Return (TNR). Thanks to their dedicated efforts, feral cat populations in Vancouver and Burnaby have drastically declined. Maria and Karen share how they started this life-saving work, the challenges they’ve faced—including the impact of the pandemic and rising costs—and how the community can help keep this vital mission alive. Tune in to hear their inspiring journey and learn how you can support VOKRA at VOKRA.ca/donate.

    40 min

  3. FEB 17

    Whisker Report - Episode 20 From France with Love: Inside the European Pet Industry

    On this episode of The Whisker Report, hosts Mary Tan and Alexane Ricard dive into the world of international pet business with special guest Pierre Alain, founder of Animal Cares. With years of experience in pet product manufacturing and distribution across Europe, Pierre Alain shares expert insights on expanding into the French pet market, the key differences between European and American pet industries, and what makes French pet parents unique. Whether you're in animal welfare or a pet business looking for PR and growth, this episode is packed with valuable advice and global pet industry perspectives! Tune in now!

    37 min

  4. FEB 1

    Whisker Report - Episode 19 Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood

    Struggling with social media for your pet business or animal rescue? This week, we’re joined by Skarlet Rockwood of Fur Social, a marketing expert dedicated to helping pet professionals grow their brands online. As a key member of the Pet Industry Network, Skarlet shares invaluable insights on PR, video marketing, and best practices for social media success. Whether you’re a pet entrepreneur or running a rescue, you’ll learn which platforms work best, how to create engaging content, and free resources to boost your visibility. Don’t miss this episode packed with expert tips to take your pet brand to the next level!

    39 min

  5. JAN 24

    Whisker Report - Episode 18 Lights, Camera, Bark! Inside the Animal Talent Industry

    This week on The Whisker Report, we’re thrilled to welcome a trailblazer in the pet industry—Colleen Wilson, CEO and Founder of Pets on Q! Pets on Q is an innovative marketplace connecting businesses and individuals with top-tier animal talent, from the cutest companions to the most unique stars. Colleen shares her journey in creating this incredible platform and gives us an inside look at the world of pet influencers. What’s the real difference between content creators and influencers? How can pet owners break into the industry? And how are brands leveraging animal talent in their marketing strategies? We dive into these questions and more, including how pet influencers can support nonprofits. Tune in for an insightful and fun conversation you won’t want to miss!

    30 min

  6. JAN 3

    Whisker Report - Episode 17 The PR Playbook for Animal Advocates

    This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers practical advice and valuable strategies for nonprofit organizations looking to amplify their message, advocate for animals, and drive action. Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your community. Whether you're a pet professional or a passionate advocate, this episode is packed with inspiration and actionable ideas to elevate your efforts!

    31 min

  7. 12/26/2024

    Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell

    This week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in national publications like Pets+. The conversation explores hot topics such as the role of AI in press release writing, eye-catching strategies for pitches, and how the rise of pet influencers is transforming PR and marketing. Plus, Pamela offers a glimpse into future trends in the pet industry for 2025. Whether you’re a small pet business owner or simply curious about the inner workings of pet media, this episode is packed with valuable insights and advice. Don’t miss it!

    41 min

  8. 12/16/2024

    Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store

    Welcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective. In this episode, the team chats with Megan Ames, owner of a new luxury pet store in Chandler, Arizona, to explore the marketing and PR strategies behind launching her business. Megan shares lessons learned, insights on balancing entrepreneurial tasks with PR efforts, and the unique ways her store integrates animal rescue into its branding. Produced by Mark Winter of Pet Life Radio, The Whisker Report is your go-to resource for mastering PR in the pet world.

    18 min
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    About

    Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

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