Whiskey and Store Bar Trends in 2024

What's the current state of the U.S. whiskey industry? For answers, we interviewed Marty Holland, store manager of The Party Source, a 65,000-square-foot independent beverage alcohol retailer in Bellevue, KY. The Party Source remains on the cutting edge of whiskey retail, including opening a new bar in the store that helps generate sales elsewhere in the business. Marty also discusses some of the other spirits trends he sees at the bar.