Getting your brand noticed is harder than ever. With so much noise online, simply putting content out there isn’t enough. To stand out, you need the right strategy, a clear message, and a way to connect with the right audience. On this WinsDay, we’re sitting down with Annie Cole and Emily Taffel to talk about marketing that actually gets results. We’re covering everything from testing different strategies to see what works, to getting media coverage, to breaking into high-end markets. If you want to refine your marketing approach and make smarter moves, this conversation is for you. Meet the Guests Annie Cole, Founder of Money Essentials for Women Annie is a money coach and data strategist with a strong background in research, analytics, and financial planning. She’s helped countless professionals gain financial independence, build sustainable businesses, and use data to make smarter decisions. She’ll be sharing how to test marketing strategies, measure success, and find the right audience for your business. Emily Taffel, Founder of Mugsy PR Emily is an award-winning publicist, social media strategist, and branding expert. She has helped businesses land media placements, grow their visibility, and position themselves as leaders in competitive markets. Emily specializes in luxury marketing, immersive brand experiences, and media relations. She’ll break down what it takes to get featured in major publications and how to craft a marketing strategy that keeps your audience engaged. What You’ll Learn How to find your audience – Marketing is all about knowing who you’re speaking to. Annie will share how to test different approaches, analyze results, and focus on what actually works. The power of immersive marketing – Emily will explain how brands can create interactive experiences that connect with people on a deeper level. How to land media coverage – PR isn’t just for big brands. Emily will show how businesses of all sizes can secure media features to build credibility and increase visibility. Marketing in luxury industries – Selling high-end products and services is a completely different game. Emily will break down the key elements that make luxury branding successful. Who Should Watch This? This episode is for business owners, marketers, entrepreneurs, and content creators who want to improve their marketing strategy and get real results. Whether you’re trying to attract new customers, refine your messaging, or position your brand in a competitive space, you’ll walk away with actionable insights. No overcomplicated theories. Only real marketing strategies you can apply to your business.
