Who dares wins: The sales lesson you can take from the SAS

"Who Dares Wins: The Sales Lesson You Can Take from the SAS!” What a great title and, no I am not even remotely thinking about joining any of our amazing Forces but I will be sharing an inspiring lesson from an SAS talk on perseverance and resilience and we'll navigate through personal and professional challenges from this year, reflecting on accountability and the shifts in the B2B market.

I’ll also advise on how to not let a neglected sales process become a leaky bucket, draining your resources and potential.

If you're grappling with pricing, sales consistency, or just trying to find a balance in scaling your business, this episode is packed with practical advice and support. Plus, I'll be offering a free gap analysis to help you pinpoint and address your sales process issues.

I’ll help you to tackle any obstacles head-on and gear you up  to make 2025 a year of growth and transformation!

In this episode I’m sharing;

• How SAS lessons can transform your sales strategy

• Turning sales challenges into opportunities: Insights from the SAS selection process

• Overcoming sales hurdles: Lessons in resilience from the SAS

• Improve your sales process with the SAS mindset

• Why a Strong Sales Process is Your Business's Best Asset in 2024

• Sales Success in 2024: What the SAS Can Teach Us

• Conquer Business Sales Issues with Strategies Inspired by SAS Resilience

• Elevating Your Sales Game: What Entrepreneurs Can Learn from SAS Training

• From Leaky Buckets to Solid Sales: Transformation Tips via SAS Lessons

• Actionable Sales Insights for 2024: Drawing Parallels to SAS Determination

Key Quotes;

"So the short thing to say is that if in 2024, you've experienced being fearful around making investments of time, energy and of course, money into your sales process, you need to figure out whether or not the fear of staying where you are with your current results is a better place to be than making a chosen investment into an area that you know needs support." - 00:18:4500:19:30

Leaky Bucket Syndrome - "The reality is that when it comes to sales, if parts of your process are broken then you will continue to leak more money out of them. You will continue to have more problems. And it's kind of like a leaky bucket, in that if you don't fix the first hole in your leaky bucket, the pressure of the water becomes so great that you spring more leaks." 00:21:0700:21:32

Work Life Balance Struggles: "I've been in that space where my business wasn't working like I wanted it to. I didn't have the work life balance that I set up my business for and I've been in a job where I wasn't massively valued, and I've been terrified to let go of that because, like most people, I value financial stability." 00:13:3400:13:55

"So from a professional perspective, I'm seeing lots of sales process gaps and sometimes a lot of fear around identifying those gaps and actually plugging them, which is leading to a lot of problems." 00:04:0100:04:17

Key Resources Mentioned in this Episode:

Tickets are now on sale here for the Converting Corporates Event 2025.

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so