Who is Behind the Olympics, Formula 1 and Fifa World Cup Events? | Guy Horner

Experience the fascinating world of event production through the eyes of Guy Horner, CEO of TBA Group. In this episode, Guy shares his journey from PR to leading a globally renowned experiential marketing agency. Learn how TBA Group creates unforgettable fan experiences and navigates the complexities of major sports events like Formula One and the Olympics. Perfect for anyone interested in event planning, marketing, and the evolving landscape of live entertainment.