Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki & Jeff McKay
  • 4,8 (24)
  • MARKETING
  • TOUS LES MOIS
Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

  1. 8 NOV.

    Marketing Channels: Which Ones are the Right Ones for Your Firm

    SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm?

    48 min

  2. 25 OCT.

    Why People Don’t Understand Data and What to Do About It with Bill Shander

    Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

    48 min

  3. 11 OCT.

    Segmentation: The Marketing Foundation Firms Seldom Get Right

    It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.

    54 min

  4. 27 SEPT.

    The Antidote to Crappy Buyer Personas with Jim Kraus

    Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.

    53 min

  5. 13 SEPT.

    Who Should Be Your Firm’s Thought Leaders?

    Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.

    1 h 1 min

  6. 30 AOÛT

    Fortitude: The Key to Sustained Marketing Success

    In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.

    48 min

  7. 9 AOÛT

    Intellectual Capital: How to Make an Idea Truly Transformative

    Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.

    52 min

  8. 12 JUIL.

    Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes

    Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting.

    44 min
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À propos

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Informations

  • Création
    Jason Mlicki & Jeff McKay
  • Années d’activité
    2018 - 2024
  • Épisodes
    207
  • Classification
    Tous publics
  • Copyright
    © This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/

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