Wholesale vs. Online - Is It Either/Or For eCommerce Brands?

Daria & Bel talk about the challenges facing DTC ecommerce stores who make it big in retail. We look at the business mistakes made by thinking of the two channels as separate. As always it comes down to data, and more importantly in 2024 eCommerce: FIRST PARTY DATA! The total commerce twosome hand out great advice for brands in this situation in 2024.