Why advertising to Latinos is not only the good thing to do, but also the best thing to do

Continuing our series on communicating with Latinos and the different lenses we see that topic through, this time we’re going to be looking at it from the social aspect, which is also an aspect we work with a lot at Moira Studio. And its not "social justice" or "DEI", that's why with us is Laura Camila Rivera, a Puerto Rican marketer specialized in communicating with marginalized communities. She's now using it to not just advance different missions, but also to advance bottomlines. Find out how she's doing it on this episode.