Why Campaign’s Farage feature is a step in the wrong direction

 A few weeks ago, Campaign made the decision to put Nigel Farage on its front cover. It came with no shock that the publication received heavy backlash, with many critics citing various reasons as to why this was a bad move. Whether you agree with them or not, there’s no denying that Farage’s views are controversial. The aim of the cover was to praise his ‘achievements’ in UK politics and how the industry can learn from his strategy, but does that justify putting him on the cover? 

We sat down with our director of UK, Hannah Patel, and senior account executive, Antonia Fagbohun, who shared their thoughts on the article, Campaign's stance and good alternatives for the next front cover.

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