Why Cats Need Better PR with Erin Simpson of Wildcat

Erin Simpson is a self-taught designer who started her journey in marketing and PR. But if you asked her to describe herself today, she would use two words: “cat person.”

As the founder of Wild Cat, Erin creates feline furniture and accessories that cats would design for themselves. How did she go from PR at start-ups to creating our favorite cat products of all time? Tune in to find out!

In this episode, we chat about:

• Erin’s cat-loving origin story
• The importance of curating your cat’s environment to encourage positive behavior
• How Erin turned DIY cat products into a full-blown business
• The inspiration behind Wild Cat’s instantly recognizable branding
• Advice for pet brands on how to improve your PR
• And more!

Tune in for a dose of Big Cat Energy. Then join the Juniper Community to meet more pet parents like you!

📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at www.juniperpet.co to learn more.