Why Certifications Aren't Doing What You Think They Are

Time to talk about certifications. Now, I’m not anti-certification. I believe that training is very important when it comes to working with dogs and you should be very proud of them. 

However, certification, education, knowledge, and skills are not the same thing.

It’s a MYTH that putting extra letters after your name means that more people will work with you, and that you’ll make more money. Clients care that you can fix the problem they’re having with their dog.

What will bring in clients, if certifications won’t?

• Marketing
• Niche
• Program design
• Sales

Word-of-mouth is fine, but that can’t be your main form of marketing.

How much money did you spend on behavior education and keeping up with your CPUs over the last 12 months? Can you directly correlate and calculate how that helped you make more money? I'll explore these questions and more in this episode.

If you’re fired up and ready to take your dog training business to the next level, book a chat with me at dogbizcoach.com. I look forward to hearing from you!

Music credit: Awesome People by RimskyMusic

A Podcast Launch Bestie production

Mentioned in this episode:

DogBizCoach.com

Getting fired up to implement some of these ideas in your business? Book your spot to have a chat with me at dogbizcoach.com!

DogBizCoach.com