Future Proof

Kantar & Saïd Business School, Oxford University
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  • مرتان في الشهر
Future Proof

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

  1. قبل ساعة واحدة

    This Year Next Year: What’s going on in Advertising and Media?

    The advertising industry is experiencing a rapid transformation driven by AI advancements and an ongoing shift towards digital channels. This evolution is accompanied by increased scrutiny and regulation, creating a complex environment for marketers. These are the key findings of the latest "This Year Next Year" report, recently published by GroupM.   In this episode of Kantar's Future Proof, host Jane Ostler engages in a compelling conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, and author of the report. They discuss the key trends highlighted in the study, including the predicted growth in advertising revenue to one trillion dollars in 2024. They delve into the factors driving this growth, the importance of trust in advertising platforms, the evolving role of AI, and the dynamics of retail media. The conversation explores the potential implications of a TikTok ban, and exciting developments in out-of-home advertising. Hosted on Acast. See acast.com/privacy for more information.

    ٢١ من الدقائق

  2. ٢٢‏/٠٦‏/١٤٤٦ هـ

    Brand Strategy Unpacked: Unearthing the essence of Eurovision

    Having a clear brand positioning is key to creating brand consistency and connection across time and touchpoints. The Eurovision song contest is hosted by a new country with a new campaign each year so creating brand clarity is especially key.   In this episode, Lina Moussaoui, Brand Manager for the Eurovision Song Contest at the European Broadcasting Union and Marise Pronk, Senior Account Manager at Kantar talk to Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar about how they unearthed the essence of the brand and created a clear framework to connect and inspire all their internal and external partners.   The written case study, ‘Great brands are built on great stories’ can be found in Kantar’s Brand Strategy Unpacked booklet here. Hosted on Acast. See acast.com/privacy for more information.

    ٢٧ من الدقائق

  3. ١٥‏/٠٦‏/١٤٤٦ هـ

    Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu

    Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present. No wonder 1 in 4 marketers cite collabs as an important tactic in the 2024 Language of Effectiveness report by Marketing Week and Kantar. Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar and Becky Ingram, Client Partner at Kantar chat to Gui Pasculli, Head of Culture & Partnership for Malibu at Pernod Ricard. They unpack how brand collabs are helping Malibu to connect to culture and develop brand experiences which are driving meaningful difference for the brand, extending category boundaries and reaching new audiences. Hosted on Acast. See acast.com/privacy for more information.

    ٣٢ من الدقائق

  4. ١١‏/٠٦‏/١٤٤٦ هـ

    The secrets behind innovative strategies and partnerships at Iceland

    In this episode of Kantar's Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, interviews Oliver Gilding, Head of Innovation and Licensing at Iceland, to discuss their approach to innovation through unique product development and strategic partnerships.   Oliver shares insights on the importance of being bold and tenacious in innovation and how Kantar's Concept AI tool has allowed them to make informed decisions in a crowded marketplace and stay ahead in the competitive retail market. Hosted on Acast. See acast.com/privacy for more information.

    ٢٠ من الدقائق

  5. ٠٥‏/٠٦‏/١٤٤٦ هـ

    Unlocking Innovation: Insights from Unilever’s Philippa Tilley

    In this Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, speaks to Philippa Tilley, the Global Head of Radiant Brands at Unilever. Philippa provides an in-depth look at how Unilever fosters meaningful innovation, integrates sustainability with superior product performance and utilises AI - all whilst emphasising the importance of curiosity and conviction when bringing innovative ideas to life. Listen for valuable advice for innovators and an enlightening discussion on navigating the dynamic marketing landscape.  Hosted on Acast. See acast.com/privacy for more information.

    ١٩ من الدقائق

  6. ٠١‏/٠٦‏/١٤٤٦ هـ

    Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein

    Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.  No wonder they are in the top 3 most important tactics mentioned by marketers in the 2024 Language of Effectiveness report by Marketing Week and Kantar. Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar unpacks both the strategic intent and phenomenal impact of brand collaborations with Oliver Gilding, Head of Innovation & Licensing at Iceland and Brett Hamer, Product Director for Myprotein at The Hut Group. Download Kantar's Brand Strategy Unpacked report here. Hosted on Acast. See acast.com/privacy for more information.

    ٣٨ من الدقائق

  7. ٢٥‏/٠٥‏/١٤٤٦ هـ

    TikTok Shop: Revolutionising e-commerce with live shopping and innovation

    In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of TikTok Shop into the e-commerce space. Joined by Jauneen Tarin, Head of Connected Shopper Practice at Kantar, and Nora Zukauskaite, Integrated Marketing Director for TikTok Shop, the conversation delves into TikTok Shop’s unique approach to e-commerce, its rapid growth, and the challenges faced along the way. Tune in to uncover the secrets behind the differentiation of TikTok Shop from other platforms, the importance of live shopping, and strategies for brands to succeed in this new space. Hosted on Acast. See acast.com/privacy for more information.

    ٢٩ من الدقائق

  8. ١٩‏/٠٥‏/١٤٤٦ هـ

    Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin

    How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with Mustafa Shamseldin, the Category Growth Officer and CMO for International Foods at PepsiCo. Mustafa shares how he fosters synergies across cross-functional teams to facilitate holistic brand growth, integrating functions from supply chain to innovation. He also discusses the strategic decisions behind Doritos’ impressive global penetration and its recent win at the Kantar Brand Blueprint Awards. Mustafa delves into the science behind growth and how PepsiCo leverages data to inform its strategies. He highlights creative campaigns, including a unique solution for gamers that silences the iconic crunch. Mustafa also shares his vision for future-proofing PepsiCo’s brands through sustainable practices and continuous innovation. Tune in for valuable insights from one of the leading minds in marketing. Hosted on Acast. See acast.com/privacy for more information.

    ٢١ من الدقائق
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حول

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

المعلومات

  • صناع العمل
    Kantar & Saïd Business School, Oxford University
  • سنوات النشاط
    ١٤٣٩ هـ - ١٤٤٦ هـ
  • الحلقات
    ١٧٩
  • التقييم
    ملائم
  • حقوق النشر
    © Kantar & Saïd Business School, Oxford University
  • موقع البرنامج على الويب
    Future Proof

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