The Growth Pod

Angela Frank
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The Growth Pod

The Growth Pod shares actionable, step-by-step tips for building a profitable brand that you love. Each week, join host Angela Frank as she learns the secrets of business success from industry experts, successful founders, marketing changemakers, and inspiring thought leaders. If you're a founder, side hustler, or business owner, looking for a straightforward path to growth, let The Growth Pod be your guide.

  1. Why Every Brand Needs a Podcast (with Isabella Sanchez)

    ٢٤ جمادى الأولى

    Why Every Brand Needs a Podcast (with Isabella Sanchez)

    Podcasting is an excellent way to grow the relationship you have with prospects and customers, but how does that translate to business growth? In this episode of The Growth Pod, Isabella Sanchez Castaneda shares how podcasting can grow your brand. Specifically, Isabella shares: How to grow your revenue through podcasting.The #1 most important thing when launching a podcast.Key mistakes to avoid when hosting a podcast. Mentioned in This Episode: About Isabella: Isabella Sanchez Castañeda is an award-winning podcast strategist and producer for expert personal brands. Isabella is the CEO and founder of Isa Media Inc, a digital marketing agency focused on helping you grow your visibility and revenue through podcasting. Combining her background in journalism, dedication to marketing, and years in podcasting, Isabella is here to help you know exactly what to say in your next podcast episode. Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love. Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

    ١٩ من الدقائق
  2. Automating Your Growth

    ١٨ جمادى الأولى

    Automating Your Growth

    Systemization and automation may be the missing keys to help you create massive growth at scale. In this episode of The Growth Pod, Angela shares how to systematize and automate marketing to accelerate growth. Specifically, Angela shares: How automation streamlines your growth.When to automate your marketing channels.Which tools to use for your automation. Mentioned in This Episode: Google Looker StudioPorter MetricsAgencyAnalyticsKajabiZapierStreakCRM Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love. Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

    ٩ من الدقائق
  3. Changing Perceived Value with PR (with Mitch Carson)

    ١٧ جمادى الأولى

    Changing Perceived Value with PR (with Mitch Carson)

    Changing your perceived value is critical for business success as it directly influences how prospects view you and your offerings. Today we're joined by sales expert Mitch Carson, who shares insights on the importance of aligning your personal brand to build trust and credibility.  Specifically, Mitch shares: Why perceived value matters for all businesses.The key elements to maximize perceived value.How to change your perceived value. Mentioned in This Episode: Learn More about Mitch CarsonGet Covered on Network Television About Mitch: Mentored CEOs, speakers, authors, consultants, coaches with a purpose to share their message and business objective on an international level. Some notable clients include Mark Victor Hansen (author of Chicken Soup for the Soul, ½ billion books sold), Chris Okazaki who is the Tony Robbins of Japan, Dan Kennedy (author of 30+ books), and has shared the stage with Sir Richard Branson, Donald Trump, Lord Sugar, Vishen Lakhani, Zig Ziglar, Chinkee Tan, Suria Sparks, two Prime Ministers and three members of royal families from Malaysia, Bahrain and Oman. Guarantees Network TV interviews to speakers, authors and podcast hosts. Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love. Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

    ٢٥ من الدقائق
  4. Customer Acquisition vs Customer Retention: Prioritizing for Growth

    ١١ جمادى الأولى

    Customer Acquisition vs Customer Retention: Prioritizing for Growth

    Customer acquisition and retention are key to marketing success, but which drives growth more? In this episode of The Growth Pod, Angela shares how to balance both strategies to fuel faster growth. Specifically, Angela shares: How to improve your customer acquisition strategy.The key way to reduce CAC via customer retention.The secret hybrid approach for business growth. Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love. Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

    ٧ من الدقائق
  5. The Art of Customer Transformation (with Chris Hood)

    ١٠ جمادى الأولى

    The Art of Customer Transformation (with Chris Hood)

    Customers are the foundation of every successful business, but how do you truly understand them and use that knowledge to fuel your brand's growth? In this episode, Angela sits down with customer transformation expert Chris Hood, who reveals how leveraging the right customer insights at the right time can drive transformative business growth. Specifically, Chris shares: How customer transformation generates more revenue for your brand.What brands miss when it comes to customer transformation.The easiest way to start implementing customer transformation. Mentioned in This Episode: Book: Customer Transformation: A 7-Stage Strategy for Customer Alignment and Business ValueConnect with Chris: chrishood.com About Chris: Chris Hood, currently the CEO of Muddy Robot Games and CMO for PolyAPI, is a keynote speaker and thought leader in digital strategy with over three decades of experience in online development. Author of 'Customer Transformation,' Chris offers a comprehensive roadmap to aligning customer needs with business value through a transformative seven-stage strategy. His expertise has been applied across various industries, including financial, healthcare, retail, and non-profit sectors. At Google, Chris developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, he introduced innovative storytelling technologies for shows like Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence spans multiple industries. In addition to consulting in AI, Chris imparts his knowledge to Southern New Hampshire University students through courses like Business Systems Analysis, bridging the gap between business and technology. Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love. Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

    ١٥ من الدقائق
  6. When to Add Headcount for Sustainable Growth

    ٤ جمادى الأولى

    When to Add Headcount for Sustainable Growth

    Many founders think adding headcount is the solution to their growth challenges. However, growing headcount doesn't always equate to business growth. In this episode, Angela discusses why adding headcount isn't the solution you've been looking for and how to know when it's the right time for a full-time hire. Specifically, Angela shares: Why hiring isn't the solution for growth.The best way to grow your brandHow to avoid costly hiring mistakes. Mentioned in This Episode: The Global and American Companies Generating the Most Revenuer Per Employee Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love. Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

    ٨ من الدقائق
  7. Why Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)

    ٣ جمادى الأولى

    Why Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)

    Social media alone is not a marketing strategy, but what do you need to create a high-performing marketing strategy for your brand? In this episode of The Growth Pod, Ruthie Sterrett breaks down the key components of social media and content marketing. Specifically, Ruthie shares the: role of social media in a marketing strategy.components of a high-performing marketing strategy.how to be consistent on social media. Mentioned in This Episode: Connect with Ruthie on InstagramWork with Ruthie About Ruthie: Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full-service marketing agency that provides CMO-level strategy and done-for-you implementation for service-based businesses. With 15+ years of experience and wins, such as taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs take off the marketing hat and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality and a solution-finding growth mindset. Ruthie loves cheering on the Purdue Boilermakers in her spare time while raising her family in sunny Florida. Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

    ٢٣ من الدقائق
  8. The Growth Dilemma: Choosing Between Marketing and Sales

    ٢٧ ربيع الآخر

    The Growth Dilemma: Choosing Between Marketing and Sales

    Should you focus more on sales or marketing to grow your brand? In today's episode, Angela discusses the pros and cons of sales- and marketing-driven organizations and how she combines the two to create supercharged growth for clients. Specifically, Angela shares: Key differences between marketing-driven and sales-driven organizations.How these two organizational structures impact your growth trajectory.Her strategy for creating Growth-Driven Organizations. Mentioned in This Episode: Meet with Angela 1:1 and Improve Your Growth Strategy Let’s Connect! Be the First to Know When Episodes are LiveConnect with Angela on LinkedIn Work With Me: growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

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The Growth Pod shares actionable, step-by-step tips for building a profitable brand that you love. Each week, join host Angela Frank as she learns the secrets of business success from industry experts, successful founders, marketing changemakers, and inspiring thought leaders. If you're a founder, side hustler, or business owner, looking for a straightforward path to growth, let The Growth Pod be your guide.

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    Angela Frank
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    © 2024 Growth Directive LLC
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    The Growth Pod

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