Why & how the right payment solution is a backbone for growth, with Benjamin Lang from Mollie

This episode welcomes Benjamin, Country Manager France, at Mollie, a checkout solution that helps companies scale through effortless payment methods. With Benjamin, we will talk about how the industry is evolving, new trends and we’ll also use his expertise in payments to help you understand how to set up a good foundation for scalability and also very concretely what to focus on when choosing a payment solution provider.

00:00 -1:42 — Introduction of the podcast and the episode’s guest, Benjamin

1:43 - 2:39 — eCommerce is shifting from customer acquisition to customer loyalty. How and why do you think that is

2:40 - 4:20 — Upcoming game-changing trends in the eCommerce landscape in the next few years to enhance the customer experience.

4:21 - 6:56 —  Strong focus points to launch and build a brand

7:57 - 10:14 — Examples of brands that are doing an excellent job with customer retention: Ysé Paris and Sezane

10:15 - 13:04 — Introduction to the payment ecosystem and categorisation of the platforms/tools on the market, national and international players.

13:05 - 15:20 — Europe is a borderless and diverse country, where each country has a primary national payment method but is also quite used to using more international options. How to tackle this aspect as a brand.

15:21 -15:45 — Consider your expansion when choosing your Payment Service Provider (PSP).

15:46 - 18:00 — Services and added value that PSP bring to brands (on top of payment)

18:01 - 20:10 — New trends in the payment landscape like Klarna, communication payments (WhatsApp payment), wallet payments and how they enhance your customer support team.

21:05 - 23:33 — Comparing the different payment solutions on the market and assessing both features and price.

23:35 — Episode conclusion

Check out yayloh, return management software: www.yayloh.com

Check out Mollie: www.mollie.com/uk

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