Why Human Connection Beats AI with Jared Kugel, Founder of Tire Agent

Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases.

Jared shares insights on:

• Building a customer-centric business in a traditionally brick-and-mortar industry
• The importance of trust, education, and referrals in driving repeat purchases
• How Tire Agent balances profitability with exceptional customer service
• Key trends and opportunities in lagging ecommerce categories

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