Why Influencers Should Pay Attention to Word Choice

Knowledge at Wharton

The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger.

Hosted on Acast. See acast.com/privacy for more information.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada