27 min
Why institutions should implement an integrated brand strategy in today’s environment Higher Ed Advisor: A Baker Tilly Podcast
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- Education
There’s no doubt that higher education is growing increasingly competitive, and institutions are reimagining ways to achieve fiscal resiliency and enhance student outcomes. In this episode, leaders from the University of Louisville (UofL) reveal the power of brand strategy to differentiate the institution in today’s challenging and evolving higher education space.
UofL’s Interim President, Lori Gonzalez, Executive Director of Brand and Marketing, Kim Butterweck, and advertising agency BVK’s Senior Vice President of Education, Tam Powell, join us to explore the importance of an integrated brand strategy, why it is often overlooked by colleges and universities and how it can help advance an institution’s mission, vision and commitment to students. We explore how UofL’s brand evolution aligns with the University’s pillars and student values; discuss tools and frameworks that helped gain institutional-wide support; and examine the benefits leaders experienced while embarking on a strategy brand journey.
Don’t miss when Kim and Lori reveal key approaches to overcoming obstacles the University encountered and the positive impact of operationalizing an institution’s brand.
There’s no doubt that higher education is growing increasingly competitive, and institutions are reimagining ways to achieve fiscal resiliency and enhance student outcomes. In this episode, leaders from the University of Louisville (UofL) reveal the power of brand strategy to differentiate the institution in today’s challenging and evolving higher education space.
UofL’s Interim President, Lori Gonzalez, Executive Director of Brand and Marketing, Kim Butterweck, and advertising agency BVK’s Senior Vice President of Education, Tam Powell, join us to explore the importance of an integrated brand strategy, why it is often overlooked by colleges and universities and how it can help advance an institution’s mission, vision and commitment to students. We explore how UofL’s brand evolution aligns with the University’s pillars and student values; discuss tools and frameworks that helped gain institutional-wide support; and examine the benefits leaders experienced while embarking on a strategy brand journey.
Don’t miss when Kim and Lori reveal key approaches to overcoming obstacles the University encountered and the positive impact of operationalizing an institution’s brand.
27 min