Hardcopy Café Podcast

Fred Jame
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Hardcopy Café Podcast

Podcast from Hardcopy Café articles on marketing, management, and more. Visit the original posts on hardcopy.cafe. The voices are generated by AI with its own viewpoint and interpretation. hardcopycast.substack.com

  1. 5月27日

    Farewell, and Godspeed: Designing a Customer Off-Boarding Strategy

    Most marketing strategies focus on acquiring new customers, retaining existing ones, and winning back returners. But there's an equally important yet overlooked topic: customer off-boarding mechanisms. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    17 分鐘

  2. 2月7日

    Taking a deeper look into the Eisenhower Matrix

    To make good use of the Eisenhower Matrix, you need to understand its surface and how it differs from the real world. The following diagram is the well-known Eisenhower Matrix, which is often used to determine task priorities and complete important work more efficiently. Many have already used it to assist their work, which has indeed had a certain effect. But if you just follow the instructions and do things in the order indicated in the diagram, you may not necessarily enjoy the best efficiency. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    21 分鐘

  3. 2024/12/12

    Liberate your mind with "alternative logic"

    "Alternative logic" is a crucial skill that broadens creative horizons for writers and marketers while ensuring uninterrupted productivity for others. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    10 分鐘

  4. 2024/11/04

    From USP to Persuasion: The Ultimate Copywriting Technique

    The foundation of copywriting is the combination of “title + subtitle + body text.” You can find this pattern on almost any business website. While it may appear straightforward to write, crafting content that effectively conveys a message requires a certain skill level to hit the right point. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    10 分鐘

  5. 2024/10/20

    Unearth the hidden gems in your products

    Successful marketing hinges on a profound understanding of your offerings. Don’t just know what they are; delve into their origins and what sets them apart. Here are some practical techniques. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    10 分鐘

  6. 2024/10/14

    Why is Apple Vision Pro so important to our future?

    Apple Vision Pro’s significance lies not in immediate sales figures but in its role as a milestone in personal computing, mobile computing, and even human-machine interaction. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    8 分鐘

  7. 2024/10/13

    Is it “demanding” to demand attention to details? Not really.

    Do you need to be so particular about the details of a letter? If there's just one letter missing, will the marketing campaign or program fail? Why should we be so critical? True. A single letter or detail may not make a campaign fail, but 99% of the time, the mishap won't make it successful or perfect. Sometimes, a tiny mistake can cause a 1% misunderstanding or even ruin the entire campaign. Are you willing to take that risk? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    8 分鐘

  8. 2024/10/10

    Psychological mechanisms of marketing

    There's a psychological mechanism in every marketing campaign that ultimately leads to closed deals. This episode breaks it down into four stages and makes it a cycle of refinement. This episode explores how copywriters can use psychological mechanisms to guide customers’ expected behaviors and takes investment product copywriting strategies as an example to analyze copywriting structures and techniques in detail. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hardcopycast.substack.com

    13 分鐘
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簡介

Podcast from Hardcopy Café articles on marketing, management, and more. Visit the original posts on hardcopy.cafe. The voices are generated by AI with its own viewpoint and interpretation. hardcopycast.substack.com

資訊

  • 創作者
    Fred Jame
  • 活躍年代
    2024年 - 2025年
  • 集數
    20
  • 年齡分級
    兒少適宜
  • 版權
    © Fred Jame
  • 節目網站
    Hardcopy Café Podcast

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