Why Is ASICS So Popular Right Now?

ASICS’ sportstyle sneakers, including runners like the Gel 1130 and the Kayano 14, have been on a tear for the last couple of years. Where did the hype around these Y2K running sneakers come from? Who is buying all the Asics? And how did we get to a world where resellers are flipping the shoes? On this episode of the Complex Sneakers Podcast, Brian Nadav, owner of Philly sneaker boutique Lapstone & Hammer and a lifelong sneaker retailer, breaks down the ASICS momentum. Also on this episode: co hosts Joe La Puma, Brendan Dunne, and Matt Welty talk about the hype around the “Galaxy” Foamposite retro, Undefeated’s next Spiridon, and the brazen Air Jordan train heists happening in the middle of the desert.

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